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| Kyrie Irving |
Recently, Kyrie Irving traveled to the region for his 2024 China and Southeast Asia Tour, highlighted by "The Art of Movement" fashion show in Bangkok.
Said event marked the debut of the Anta Hélà lifestyle collection, a fusion of art, movement, basketball, and fashion, creating what is a unique athletic look that the Dallas Mavericks guard and concurrent Chief Creative Officer and Creative Director for Anta.
For "The Art of Movement," it featured outfits that were co-designed by Kyrie's sister Asia, The collection, which blended celebration with a fresh and magical style, mostly features a rich purple palette that pays homage not only to the "Artist on Court" colorway but also the royal elegance that symbolizes family, basketball, and design.
The event was split into three segments: the first one highlighted versatile, basketball-inspired designs that could be worn both on and off the court, celebrating the artistic evolution of Kyrie's iconic totem and the strength of Anta's spirit. The second one reflected Kyrie's design philosophy of family, celebrating the enduring legacy, unity, and connection passed through generations. with the last one showcasing bold, dynamic lines inspired by Kyrie's signature logo and values, symbolizing focus, agility, strength, and speed.
It also served as the launch for the Hélà TRIBE, Hélà STYLE, and the new Hélà STYLE SLOUX sneakers, as well as a the latest release of the KAI footwear line, the KAI 1 Speed, which is co-designed by Kyrie with his father, Drederick.
With Anta's Irving Hélà lifestyle collection, the line seeks to offer a modern, versatile aesthetic that echoes Kyrie's distinctive presence both on and off the court. It is inspired by how Irving's playing style illustrates a combination of power, agility, and precision.
As for the KAI 1 Speed, it is a reflection of the shared passion and dedication both father and son have to basketball, and is a symbol of the unwavering support Kyrie has received from his family.
In addition to the "The Art of Movement," Irving also went out to visit key landmarks across Thailand, including the Temple of the Emerald Buddha, to soak in the art and culture. He also went to the Central World shopping mall to meet his fans. The latter saw Thai artist Daboyway hold a performance, and was presented a customized pair of kicks from Ohm Cocktail.
Through their continued partnership with the KAI and Hélà product lines, Kyrie and Anta will continue to push the boundaries of creativity and innovation, as it seeks to redefine the future of basketball with a shared vision of growth, inspiration, and excellence
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