Bitget and LALIGA form partnership to Explore Crypto-Sports Synergy

Bitget x LALIGA

LALIGA seeks to remain innovative and aggressive as it looks into the future space, entering into a partnership with Bitget this week at Token2049.

Entering into this partnership allows Bitget, considered as the world's leading cryptocurrency exchange and Web3 company, to be the league's official crypto partner, and serves as an entry way for them into Eastern and Southeast Asia, as well as Latin America.

Bitget would be able to take advantage of the Spanish top-flight's reach to make itself a recognized brand, whilst LALIGA will get to secure solid support for its Web3 solutions.

The league commitment to innovation has allowed it to be a pioneer amongst its peers with regards to the use AI, VR, Big Data, and machine learning, to enhance game strategies and performance analysis. Such receptiveness to these kind of technology would lead to a similar interest into crypto and blockchains, which has existed through its collaborations with NFT companies.

In making this partnership, LALIGA president Javier Tebas shares, "Over the last decade, digitalization and innovation have been among LALIGA's priorities. Last season, we made this a priority under the umbrella of our New Era, which put the emphasis on technology: we want to be pioneers and we are committed to it."

LALIGA managing director for SEA Iván Codina adds, "This agreement is very important for LALIGA's international expansion, as it shows the strategic importance of Asia and territories such as Turkey and LATAM: we know that LALIGA has fans all over the world and that these fans are on the cutting edge regarding innovation. This type of agreement helps us to get closer to this type of audience in these strategic markets and to highlight our shared values."

For Bitget's perspective, CEO Gracy Chen says, "As the world of sports continues to embrace digital innovation, crypto, blockchain, and emerging technology are becoming integral to this transformation. Partnering with LALIGA allows us to accelerate the growth of crypto in sports, bringing new opportunities for fans and athletes alike. LALIGA's sports spirit aligns with our belief of "Make It Count", achieving greatness through perseverance and positive passion. We believe this collaboration will enhance the experience for over a billion people as it sets a path for broader adoption of Web3 in emerging markets."

Such partnership will allow both parties to explore the intersection of cryptocurrency and sports, targeting the adoption of crypto and Web3 technologies in emerging markets, while at the same time allowing its users to embrace the future of finance and also celebrate the timeless spirit of sport.