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| Coldplay x FC Barcelona |
With El Clasico set to take place this weekend, Shirt sponsor Spotify is set to introduce another musical act onto the iconic FC Barcelona kit.
Following the likes of KAROL G, Rolling Stones, ROSALÍA and DRAKE, it is Coldplay's turn to be on the front.
One of the biggest and most recognized pop rock bands in the world, the British band recently released their tenth album "Moon Music" earlier this month, with a couple of singles already released: ‘feelslikeimfallinginlove’ and ‘WEPRAY ’ ‘ featuring Little Simz, Burna Boy, Elyanna and TINI. The logo inspired by this album will be reflected onto the kit, which the men's team will use against Real Madrid this weekend. The women will also have a chance to wear this special kit on their Liga F matchup against Eibar one week later.
Coldplay is the most played British band of all time on Spotify, with eleven songs on the Spotify Billions Club, an elite list of songs that have been played a billion times on said platform. Their songs can be found on over a hundred million user-generated playlists worldwide.
In addition, Culés associate the song "Viva la Vida" with the Catalan club's successes back in 2009, as a soundtrack to their sporting exploits as they made football history.
This kind of activation is part of the unique partnership Spotify has with FC Barcelona, blending the worlds of music and football. This is alongside the naming rights the former has for the latter's home venue, the Spotify Camp Nou, which is currently being renovated.
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