AirAsia launches #DaretoDream sports initiative for Team Philippines

Ateneo swimmer and part of the SEA Games swimming contingent for the Philippines Jesse Lacuna

In line with the Southeast Asian Games unofficially kicking off yesterday, AirAsia officially launched its #DareToDream sports initiative late last week, which aims to motivate and inspire athletes to discover their own potential and make their athletic aspiration a reality. The timing is appropriate since the company is the 2017 SEA Games' official airline partner.

In the Philippines, AirAsia, through AirAsia Philippines, has crafted three inspiring videos involving three separate athletes, long jumper Marestella Torres-Sunang, swimmer Jesse Lacuna, and volleyball superstar Alyssa Valdez. All three are part of the Filipino contingent in the upcoming SEA Games.

These videos, which are found on AirAsia Philippines' Facebook page, share both the challenges and joys that come with being an athlete, and would encourage young and aspiring local talents to get into sports.

According to AirAsia Philippines' Brand Manager David Viray, "The #DareToDream initiative is part of AirAsia's continued commitment to grow the local sports scene. Through the web video series, we are sharing the hard work and passion that drives our athletes. We also want to gather support for them from every Filipino - we want everyone to watch them compete and cheer for them during this year's SEA Games.

Aside from the inspiring videos, AirAsia will also post four video updates of the SEA Games on its Facebook page. Michele Gumabao will serve as the host, as she will dish highlights and team standings for Team Philippines and the other participating teams. The breakdown of the four videos are as follows:

Video 1: Opening Ceremonies
Video 2 & 3: Winning Athletes and Teams
Video 4: Recapping Team Philippines and its winning moments