adidas Philippines to hold activations in line with upcoming Anthony Edwards visit

Believe That

adidas is set to turn Metro Manila peach.

With the upcoming Believe That Tour that Anthony Edwards is undertaking, adidas Philippines will have some activations in place, capped off with the Anthony Edwards Fan Fest on August 15 at Bonifacio Global City.

On August 9, the 5th Avenue branch of adidas is set to be reimagined into Edwards' signature peach aesthetic, inspired by the merchandise destinations seen on global concert tours. In addition, the branch will be the only place to secure exclusive "Manila, Believe That." tees, as well as limited-edition decals designed by Charlie Salazar, and a curated selection of Anthony Edwards footwear and apparel.

The store will also serve as home to a couple of adidas Philippines two basketball SMUs this year: the AE2 "Magpakitang Gilas" and the Believe That. 1 "Tibay ng Lahi," which were both designed by Melvin Rodas.

Select adidas branches elsewhere, as well as on adidas.com.ph will also stock up on these tees and decals on a date TBD.

On August 14, in conjunction with Foot Locker, a 1v1 basketball tournament is slated to take place at the Bonifacio High Street Amphitheater called the Believe That. Challenge.

To earn the opportunity to compete, players would need to purchase either an AE2 or Believe That. 1 at select Foot Locker stores, or on footlocker.ph, as well as completing an online registration process before August 9.

The winner of the competition, which is open to the public for fans to watch and check out, will receive PhP 100,000 and gets to be personally crowned by Anthony Edwards himself. 

One can check more details here.

As mentioned above, the Anthony Edwards Fan Fest will take place on August 15 at 5th Avenue and C1 Park. Open to the public and free of charge, the event allows fans to experience a full afternoon and evening of basketball, culture, and entertainment as inspired by Edwards and his Believe That. movement.

At the Fan Fest, one will be able to check out:

• Interactive basketball challenges with exclusive tour merchandise up for grabs
• The Gamer Zone, where adiClub members can compete on NBA 2K on PlayStation 5 consoles
• Photo moments and installations created for fans to capture and share their Fan Fest experience
• Lifestyle, community, and brand activations spread throughout the festival grounds

The streets of Bonifacio Global City will also host the much-anticipated arrival of Edwards in time for the sun setting over 5th Avenue. In addition, a live stage program will be held to celebrate his first visit to the Philippines with adidas.

adidas Country Manager Dave Sexton shares, "We've always wanted to bring Anthony Edwards to the Philippines because we know how much Filipino fans connect with his personality and the way he plays the game."

He adds, "Ant represents a new generation of basketball athletes who are as influential off the court as they are on it. The Fan Fest is our way of celebrating that connection while also bringing together the incredible basketball community that makes the Philippines one of the most passionate basketball nations in the world. We're excited to give fans a chance to experience that energy firsthand in a way no other brand has done."

More details will be available on the social media platforms of adidas Philippines.

adidas launches Peach Package promo

In line with Anthony Edwards coming to the Philippines later this year, adidas revealed a new Peach Package promo that gives fans the chance to win big for every eligible purchase.

Launched last July 3 and lasting until the end of the month, shoppers who purchase either an Anthony Edwards 2 or Believe That 1 pair from participating adidas branches and the following partner retailers: Foot Locker, Toby’s Sports, Planet Sports, Sports Central, Robinsons Department Stores, SM Department Stores, and ABC Mart, will earn raffle entries for a shot at one of nine Peach Packages.

Each Peach Package contains a curated collection ideal for fans who are looking forward to his visit next month: a PlayStation 5 Slim Disc Edition, Airpods 4, Large Travel Luggage, adidas Sports Sunglasses, Believe That. 1 Shoes, Believe That Tee, and one (1) VIP Ticket to the Anthony Edwards Fan Festival.

Those who purchase the AE2 will have two raffle entries, while a Believe That 1 pair nets a raffle entry.

Only Philippine residents aged 18+ are eligible for the promo, which you can check on adidas Philippines’ socials for more details and T&C’s.

adidas Drops Filipinas Kits in ANZ in time for AFC Women's Asian Cup

adidas x Filipinas

Just in time for the start of their campaign Down Under for the 2026 AFC Women's Asian Cup, fans of the Filipinas will have the chance to purchase those much-sought-after kits from adidas.

The announced was revealed on Friday, just before the Philippines faces Australia in the tournament opener in Perth.

With the hosts being home to one of the largest Filipino communities overseas, and the region being one of the vibrant ones during the historic run of the Filipinas in the 2023 edition of the FIFA Women's World Cup, it was appropriate for adidas to find a means to have such communities own the chance to proudly wear the colors of the motherland in such a global stage.

Launched back in November domestically, the new Filipinas kits usher in a bold new era for the team following their World Cup debut. The royal blue home kit symbolizes strength and rhythm on the pitch, while the white away kit represents renewal and a new chapter for Philippine football. Both designs are accented with bold red panels, gold details, and a gold sun on the back—a tribute to the Filipinas’ achievements and the nation they represent.

Crafted with adidas AEROREADY technology, the jerseys are designed to keep players and fans dry and comfortable, whether competing in the tournament or cheering from the stands. With the kits now available in Australia and New Zealand, adidas strengthens its commitment to advancing women’s football and supporting the Filipinas’ growing global community of supporters.

Fans based in the region can now purchase these home and away kits through adidas.com, while those who want to buy the home kit in a physical store can do so at Rebel Australia stores. Further details are set to be forthcoming with regards to its availability in Stadium stores.

As announced previously, the Filipinas kits are available for purchase at the adidas stores and at the adidas Football branch atop MOA Sky, as well as in BOOTCAMP.

BOOTCAMP now set to sell 2025-26 Filipinas kits

c/o Philippine Football Federation

With the afterglow of becoming the first Philippine team to secure a Southeast Asian Games football gold medal, adidas announced this week that fans now can already purchase the 2025-26 Filipinas kits at BOOTCAMP.

As a result of this latest achievement for the sport in the country, adidas is ensuring fans worldwide will be able to celebrate the moment and show their support towards them.

These home and away kits feature bold design elements that reflect national pride, continuing the Filipinas’ legacy on the global stage, as they head towards the AFC Women's Asian Cup in a few months.

Fans can either do two things:

Aside from the adidas football store at MOA Sky, you can check out the Metro Manila branch of BOOTCAMP at the ground floor of West Gallery Place, inside BGC. For provincial customers, the branches in Bacolod and Cebu will have these kits starting January.

Check out BOOTCAMP.com.ph and order online, with fans both here and abroad able to purchase their kits without issue.

adidas reveals new Filipinas kits

Filipinas x adidas

Fresh from fellow German brand PUMA revealing its new kits for the Philippine Football Federation, adidas has done the same for the team it supports, the Filipinas.

Released in time for the SEA Games later this month and the upcoming AFC Asian Cup in Australia a few months later, these new kits are designed to reflect the strength, spirit, and pride of the nation’s top female footballers.

The home kit is in royal blue, symbolizes the team’s power and rhythm on the pitch, while the away kit is in white, and represents renewal and purity, marking a new chapter in the Filipinas’ journey.

Present in both kits are bold red side panels for competitive fire, gold crests and stripes to honor their achievements, and a gold sun on the back—a tribute to the light and inspiration the team brings to fans and future athletes.

Each kit is crafted with adidas' lightweight AEROREADY technology, the kits have been specifically engineered to keep players dry, focused, and confident in every match.

In line with the announcement, Philippine Football Federation president John Gutierrez shares, "This partnership with adidas is a game-changer for Philippine football. The Filipinas have shown the world what our athletes are capable of, and with adidas’ support, we’re building the infrastructure and culture to ensure that football continues to thrive—from grassroots to the global stage."

From their end, adidas Philippines General Manager Dave Sexton says, "Football has always been part of adidas’ DNA. With the Filipinas inspiring a new generation and the sport gaining momentum nationwide, we’re investing in spaces and experiences that bring the football community together. The new kits, and our first football-only store, are all part of our commitment to growing the game in the Philippines."

In addition, fans would be able to directly help the PFF with their grassroots development activities, with a portion of the proceeds going towards nurturing the next generation of Filipina footballers.

The official unveiling of these kits coincided with the opening of the first-ever adidas Football store in Southeast Asia.  Located adjacent to the MOA Sky football facility atop the SM Mall of Asia, it is stocked with the merchandise football fans are seeking, from the kits of your favorite adidas-supported clubs/teams, in time for the 2026 FIFA World Cup, to cleats, and even lifestyle wear and accessories.

One can also have their kits customized at the store, and whilst waiting, there is a fun kicking area to test out those new kicks.

The new 2025-2026 Filipinas kits retail for PHP 3,800 and is now available at the adidas Football store. A wider release will drop on December 15 at adidas Brand Center Glorietta, Two Parkade, Trinoma, Uptown Mall, Venice Grand Canal Mall, and BOOTCAMP Fort and BOOTCAMP Online.

adidas reveals Predator 25 targeting the Modern Goalscorer

c/o adidas

adidas has revealed its latest version of their iconic Predator line of football shoes, one that you can already avail at your favorite place to purchase kicks.

Called the Predator 25, it blends archival color nods and design features with the latest technology tailored towards the new generation of footballers.

What immediately stands out is its vibrant red colorway, which is often associated with its classic tongue decorating the entire upper portion of the boot, highlighting its iconic DNA.

The wavy black lines weaving through its three stripes on the medial and lateral sides of the boot is a true homage to one of its predecessors, the Predator Accelerator from 1998. Adding to the aesthetic is the "Predator" branding that is displayed on the side of the heel and on the tongue.

On the technological aspect, adidas tweaked the upper construction for the Predator 25, integrating an upgraded STRIKESKIN that has been re-engineered in order to enhance the grip between the boot and the ball through higher and longer quantities of rubber elements on the strike zone of the boot, as well as HYBRIDTOUCH 2.0 applied across the upper of the boot with less layers to reduce break-in time and provide a more moulded fit. At the same time, this feature would provide additional cushioning in key areas for comfort and a soft touch on the ball.

CONTROLFLAME 2.0, which is a lightweight soleplate that supports traction, acceleration, and rapid rotational movement of players through full-length tooling and external heel counter, returns after being initially introduced a year ago.

Also being included is the fold over tongue, which has been refreshed to enhance striking made possible through new rubber elements enabling improvements in touch and feel, and protection through an additional layer of foam.

In unveiling the Predator 25, adidas GM for Football Sam Handy says, "The Predator franchise has always been based on pushing the boundaries of boot design – starting with a product that fundamentally altered the landscape of the game. Last year we revisited the archive to reconnect the tongue with a new generation of player. For Predator 25 we focus on adding more character via an adapted visual story that hints at - and reskins - beloved aspects of earlier icons. Under the hood, we have tweaked and upgraded the existing performance technologies, to create something really special for 2025."

One of adidas' many ambassadors has been tapped to spread the gospel of the latest Predator.

Arsenal and England sensation Alessia Russo shares her thoughts about the boot: "For me, the Predator boot is about being bold and making a statement on the pitch – from how it supports your goals to how iconic its design is. The tongue, which is hands down my favourite thing about it, is even better on this one, and the colourway is something else – I’m buzzing to play in it this year and see what I can do in front of goal."

Expect the big names of the sport to be toting these kicks, from the likes of Jude Bellingham and Pedri, to the best female footballer in the world, Aitana Bonmati.

The Predator 25 comes with laced and laceless versions, as well as a classic laced with a fold over tongue.

At prices starting at PhP 13,000, football enthusiasts will be able to purchase these kicks starting January 16 at adidas outlets and selected retailers, or one can purchase them directly at adidas.com.ph.

adidas returns as kit partner with National University

adidas x NU

The three stripes is set to make an official return to the collegiate scene.

adidas and National University (NU) revealed a three-year partnership on Friday, naming the former as the official outfitter of the university.

Such a partnership allows the Bulldogs to be adorned with adidas apparel and footwear starting the 87th season of the UAAP.

The university is fresh from securing podium finishes in the first completed event of the league calendar this schoolyear, reclaiming the men's division crown and securing bronze in the women's division of badminton. The team is already in the thick of the action in basketball, chess, and high school volleyball, with athletics, taekwondo, and beach volleyball to come later this month.

In making the announcment, National University president Dr. Renato Ermita shares, "At National University, we are champions at heart—never the underdogs. This partnership with adidas gives our student-athletes the tools and confidence they need to excel on national and international stages."

NU Athletic Director Otie Camangian adds, "This partnership is a promise to continue striving for greatness. With adidas by our side, the Bulldogs will rise higher and achieve more."

adidas Philippines Country Manager Anthony Frangos says, "adidas is excited to support the NU Bulldogs. Our commitment to empowering athletes aligns perfectly with NU’s drive for greatness. Together, we’ll elevate performance on and off the field."

Established in 1900, NU has a rich legacy of academic and athletic success, with the Bulldogs symbolizing resilience and excellence in Filipino collegiate athletics, managing to eke out a championships here and there. 

In the previous season, they claimed titles in both men's and women's collegiate volleyball, with the former securing their fourth straight crown, and the latter having just secured their fourth title in its history.

They also won championships during the past schoolyear in baseball, men's athletics and taekwondo, and women's tennis. Whilst falling short, they also considered as the top contenders in women's basketball and in the cheerdance competition.

With such achievements across all of its events they participate in, NU's student-athletes continue to compete at the top levels wherever it may be, always rising above pressure and staying focused on their goals. Having a partnership with adidas will encourage them to channel their strengths further and inspire the present and future, taking to heart adidas' latest rallying cry, "You Got This."

Aside from the current partnership with the student-athletes, adidas will work closely with NU in developing team wear that reflects the latter's heritage and the student body's spirit.

Such limited-edition school merchandise will be made available for NU students, alumni, and supporters at select outlets of adidas, Sports Central, and SM Department Stores starting November 9, with SRPs of PhP 1,300 at the minimum.

For more details, visit www.adidas.com.ph and follow adidas on Instagram and Facebook.

adidas, ASEAN Football Federation form partnership for ASEAN United FC competitions

[L-R] Thibault Durand, Senior Vice President & General Manager for adidas South East Asia and Major General Khiev Sameth, President, AFF

The ASEAN Football Federation forged a partnership with adidas this week, allowing the latter serve as the Official Performance Partner for its four competitions that are under its ASEAN United FC umbrella: the ASEAN Mitsubishi Electric Cup, the ASEAN Club Championship Shopee Cup, the ASEAN Women's Championship, and the ASEAN U-23 Championship.

Brokered and arranged by the AFF's exclusive commercial partner SPORTFIVE, the partnership allows adidas to provide an unmatched and unforgettable experience for its players and fans, thanks to the latter's experience in the sport and commitment to innovation.

adidas will serve as the official match ball for all four ASEAN United FC competitions, as well as take care of the ball kids and serve as the kit supplier for the referees. This highlights the long-standing commitment of the brand with regards to inclusivity in sports for all athletes, thanks to their steadfast support for championships in both the youth level as well as with women.

Said partnership was formalized in a private ceremony at the Sunway Resort Hotel in Kuala Lumpur. Gracing the event are Thibault Durand, Senior Vice President & General Manager for adidas South East Asia, Major General Khiev Sameth, President, AFF, Winston Lee, General Secretary, AFF, and Seamus O’Brien, President and Chairman of the Board, SPORTFIVE Asia. Also present were a few football luminaries: Steffi Sidhu Kaur, Captain of the Malaysian Women’s National Football Team, Nicholas Swirad, Centre-back for the Kuala Lumpur City FC, Irfan Bachdim, former striker for the Indonesian Men’s National Team and the legendary Safee Sali, former Captain of the Malaysian Men’s National Football Team.

In forming this partnership, Durand says, "We are thrilled to partner with the AFF, an organisation that shares adidas’ passion for developing the game of football in South East Asia. This partnership goes beyond the tournaments and as partners we are committed to inspiring the next generation of footballers and fans across the region while bringing more youth into sports."

Sameth adds, "adidas is renowned throughout the world for their storied history in football and creating innovative partnerships.  We are proud to partner with adidas to grow our beautiful game and each of our four marquee events.  We also look forward to working with adidas and our Commercial Partner SPORTFIVE to develop unique engagement programmes to enhance fan experiences, celebrate our diversity and continue strengthening the unity of our ASEAN community of hundreds of millions through the sport that unites us all."

O'Brien concludes, "SPORTFIVE has enjoyed collaborating with adidas on football properties throughout the world for decades.  We are now delighted to have formed this significant partnership between the AFF and adidas in ASEAN, one of the world’s fastest growing consumer markets, where football is the number one sport.  As Official Performance Partner, adidas brings the dynamic spirit of its brand and football expertise which will undoubtedly help to elevate ASEAN football from the grassroots to elite levels and ensure that its football community of players and fans continues to thrive."

The event also served as the launch for the official match balls to be used for the ME Cup and the inaugural Shopee Cup.

Y-3 and the Japan Football Association Unveil Inaugural Collaborative Collection

adidas x Y-3 x JFA

Yohji Yamamoto's collaboration with adidas has yielded interesting results via Y-3 in the last couple of decades, and for the upcoming 2024 Paris Olympics, the brand will manifest itself in a first-of-its-kind collaborative collection with the Japanese Football Association (JFA).

First revealed during Y-3's Paris Fashion Week Spring/Summer 2025 last June 21st, the collection includes an On-Pitch offer and Culturewear, highlighted by hand-painted flame graphics which symbolizing mystic power and strength, which serves as a base for the national football team's enduring dynamism.

Both men's and women's teams will be sporting these during their respective campaigns at the Summer Games, set to take place starting this month.

Consisting of a home kit, an away kit, and a goalkeeper kit in three colorways, the Y-3 for JFA On-Pitch offer channels the spirit of Yohji Yamamoto and embraces the energy of the national team. 

Made to be the best of the athlete, the onfield kits have been designed to optimize airflow with quick drying HEAT.RDY technology, while a lightweight crest and adidas badge of sport logo further epitomize the spirit of driving the highest level of on pitch performance.

Designed to represent the style of football played by the Japanese national team, the home kit features a dark navy colorway that is punctuated by a graphic consisting of a swell of smaller blue flames growing into pillars of fire – symbolizing the collective power that arises when individuals come together as one.

The away kit, meanwhile, boasts a white colorway with a different flame graphic. This time the precise placement of the flames, leaving plenty of blank space, at once recalls the dynamism of the team’s on pitch play and Yohji’s commitment to exploring the “aesthetic of the gap”.

Rounding out the On-Pitch offer, the goalkeeper kit features an underbody measurement fit, designed for faster and longer reach, and boasts the same flame graphic as the home jersey. The yellow colorway will be available for purchase, while pink and green are reserved for on pitch usage by the national team.

For the Culturewear collecition, it is inspired by one of the goalkeeper kits worn during the late 90s, which was a classic thank to its bold and instantly recognizable flame print.

A celebration of Y-3’s pioneering commitment to bridging the worlds of sport and fashion, the culturewear collection consists of a suite of daring apparel looks and accessories. 

Designed for gameday, an anthem jacket and pre-match jersey have been crafted to perfectly compliment the on-pitch collection.

Expanding the approach beyond the stadium, the collection then features a number of dynamic pieces including a reversible souvenir jacket, a hoodie with matching pants, a short sleeve tee and matching shorts, a long sleeve jersey style tee with matching shorts in two colorways, a cap, a bucket hat, a scarf, and a tote. Continuing the conceptual pulse of the collaborative collection, several of the culturewear pieces are adorned with a hand painted flame graphic.

Fans can already try to look like their favorite Samurai Blue or Nadeshiko by checking out the Y-3 for JFA collection at either the Brand Center in Glorietta 2 or at the Two Parkade branch at BGC. The collection is also available online through adidas.com.ph.

From a childhood dream to a possibility: Nico Bolzico’s football experience of a lifetime at the Premier League pitch

Nico Bolzico

Football is undoubtedly the most popular and beloved sport in the world, and for good reason. From showing the most passionate sides of nations to molding the next generation of athletes, the sport is home to the most enthusiastic of fans who live and breathe for the thrill of it all.

That’s why, just weeks away from the 2024 Copa América and UEFA Euro 2024 Championships and coinciding with the comeback of the iconic F50, adidas, known for providing unparalleled football moments, gave away the experience of a lifetime to some of the biggest football enthusiasts, including Nico Bolzico.

While many will remember Bolzico’s 2022 FIFA World Cup adventure as he witnessed his home country Argentina claim victory, what is not as well known is his extensive love for football. As a child, Bolzico was already a stadium mainstay, watching games with his dad. He also played first division in the United Football League – three years before the Philippines Football League,  now the country's primary football competition, was even established.

Knowing his lifelong passion, adidas set out to give him the ultimate fan experience. In the 36-hour journey to London, Bolzico not only met football’s biggest names such as one of his idols Zinedane Zidane, prolific goal-scorer Alessandro del Piero, and former player for France’s national team Djibril Cissé; but he also had the rare opportunity to test the F50 on Arsenal F.C.’s home turf, the Emirates Stadium, a day before they were released to the world.

With the experience of playing on a Premier League pitch being highly selective, Bolzico made the most out of his time on the field, engaging with fellow fans and living out his childhood dream all while experiencing the freeing speed the F50 provides.

Accompanying such once-in-a-lifetime encounters was Bolzico meeting even more football enthusiasts from all walks of life, giving him a chance to interact with some of the most passionate in the community including journalist Sofia Martinez, and Filipino-Norwegian freestyler and two-time Asian Freestyle Football Champion Phillip Warren Gertsson.

His participation in the adidas F50 launch is a testament not only to his passion for football, but also to how football has grown in the Philippines and built a community of its own. Says Bolzico, “Being part of the adidas F50 launch was a dream come true. Football has always been a huge part of my life, and having been able to work with adidas for such a golden opportunity is an unforgettable experience as a fan. This event represented more than playing on the field – it's about connecting with the global football community and living out our passion for the game, and I hope even more can see how freeing watching and playing football can be!”

And now, anyone can experience the thrill on the pitch with adidas, too. First launched in 2004, adidas is ringing in the 20th anniversary of the much-loved F50 boots with a brand-new ‘Advancement’ boot pack, coming in a classic colorway. Meant to provide game-changing speed, the F50 is for those unafraid to feel the rush on the pitch – and those with a hunger to play freely, on their own terms.

The Advancement pack was seen on pitch for the first time during the men’s UEFA Champions LeagueTM final last June 1, and will continue to be worn by some of the best footballers in the world such as Lionel Messi, Rafael Leão, Son Heung-min, Linda Caicedo, Trinity Rodman, Lamine Yamal and Florian Wirtz.  

Catering to both genders, the F50 also comes in the Mid W Elite silhouette, offering unique features optimized for a women’s foot, including its ultra-soft Primeknit Mid Cut Collar which allows for an adaptive fit around the ankle for stability, comfort, and performance.

The F50 boot pack retail price starts at PHP 4,700, and is available via the adidas app, website, and in-store. For more information, visit https://www.adidas.com.ph/football_boots_pack.

adidas set to provide quality outfit support for FIFA Women's World Cup

Filipinas get additional support from adidas

Adidas is set to provide the best kind of support for the teams they are equipping in the upcoming FIFA Women's World Cup, specifically providing them with women's specific innovations.

Each of the ten federations (Argentina, Colombia, Costa Rica, Germany, Italy, Japan, Jamaica, Spain, Sweden, and the Philippines), will receive over fifteen times more women-specific products than what the teams in the previous Women's World Cup edition, whether apparel, hardware, and footwear.

They also worked with experts to ensure the ladies get the best quality equipment possible, whether in the aspect of sports bra engineering or in-kit period support.

For the former, bespoke 1-1 fittings through adidas' Expert Fitter collective to ensure adequate breast support whilst also providing the necessary comfort. 

The latter provide those in a state of menstruation with an extra layer of protection against leaks whilst on the field when worn with a tampon or pad. Integrated with the signature FlowShield Technology, the period support performance short is set to complement federation kits in either White, Black, and Arctic Night, as well as the ones in currently available in the Stay in Play collection.

adidas Senior Product Manager Claudia Scholl shares, "Football can be very physically demanding. Breasts can move up to 19cm in high impact movements. Players can make 100 sprints in a game where they reach in excess of 20KM/h. So correctly fitting product is essential. That’s why we are ensuring our teams get access to 1:1 fittings, technical sports bras and discreet period support; each rigorously tested in our innovation labs alongside athletes. This is an essential part of removing barriers to the sport uniquely faced by women – and just one of the ways we want to create pathways to sport at every level."

The kit bag is the latest innovation from adidas for the FIFA Women's World Cup, following their nature-inspired women's only away kits to the Oceanuz, which is the competition's official match ball.

adidas makes its maiden Philippine Women’s National Team kits available through reservation

Laban Filipinas

The long wait is almost over.

With fans eagerly awaiting the upcoming FIFA Women's World Cup, one that includes the Philippines for the very first time, adidas is set to make available the team kit of the Philippines Senior Women's National Team.

First revealed back in mid-May, reservations for the three kit colorways are now officially available by registering at filipinasjerseyreservation.com. Upon checking the site, one can just fill the information needed before making the reservation.

adidas also has entered into a partnership with BOOTCAMP for those based overseas and are interested in purchasing the kits. Details regarding how one can avail of the kits through them will be made known soon on their platforms.

Senior Women's National Team Manager Jefferson Cheng shares, "We are thrilled to introduce our association with adidas as we have our Filipinas take on the Women’s World Cup for the first time, and we feel the same excitement in seeing the adidas’ Filipinas kit come to life. As the Philippine national women’s football team and adidas become one with the mantra of Impossible Is Nothing, we will always be proud of and be in full support towards the Filipinas as they continue to grow and serve as inspirations to the Filipino football scene."

adidas Philippines General Manager Anthony Frangos adds, "At adidas, we live and breathe by the mantra of Impossible is Nothing, and the Filipinas are the group that best embodies this mindset. The Filipinas FIFA Women’s World Cup kits were designed by adidas with their rich journey in mind, and we hope this serves not just as an inspiration to the Filipino community as they rally behind our Filipinas, but also to the team itself as they take on the global stage for the Women’s World Cup."

For those who have yet to see the kits, adidas designed three colorways that are chock full of tributes to our homeland, one that would honor the growth of the Filipinas and serve as an inspiration for future Filipino footballers regardless of gender.

The home kit is in blue or Bughaw and is dubbed as "Sipag at Tiyaga." It is adorned with the adidas’ iconic three stripes across the pieces, with its collar striped in red and white. This colorway represents the calm perseverance of our Filipinas throughout their road to the Women’s World Cup, and their journey of tackling obstacles with sportsmanship. It also serves to symbolize inspiration for the new wave of Filipino footballers, especially those striving to represent the country with pride.

The away kit is in white or Puti and is dubbed as "Ang Bagong Yugto." It comes with three blue stripes and a collar decked in white and yellow. It symbolizes the Filipinas’ fresh and determined start as they take on the Women’s World Cup for the first time and elevate the sport to new heights among the Filipino community and paving the way for a new era of football. The vibrant patterns also align with the dynamic mix of players within the team, composed of diverse members who come together united for a common goal.

The third kit comes in red or Pula and is dubbed as, "Alab Ng Puso." Loud and bold, it also comes with the brand’s three stripes and a matching pair of blue and white for the collar. This colorway is a suitable parallel to the Filipinas’ fiery passion and unbridled courage as they compete for the country, regardless of the odds, with an unwavering work ethic.

All three colorways are made with adidas AEROREADY, managing moisture while providing comfort; 100% recycled polyester Interlock that gives the gear a hydrophilic finish; and mesh inserts placed on the sleeves and shoulders for breathability. It utilizes a short-sleeve cut and a sublimated front panel print, as well as a ribbed round neckline and cuff. adidas's iconic three stripes are seen across the kits’ shoulder area, next to an embroidered adidas Badge of Sport logo and the Philippine Football Federation’s logo.

Completing the badges on the kits is the Philippine flag located across the left shoulder and the waistband, and the sun symbol at the back of each jersey.

Expect the Filipinas to also use the kits on their upcoming competitions later this year.

Aside from the kits, adidas also has produced hyperlocal merchandise that has the new Filipinas seal, which they also designed. The new logo is derived from the sampaguita and sports the four colors of the flag: yellow, red, white, and blue.

These items, ranging from a hoodie, sweatshirt, t-shirts, and a cap, are already available at the six major adidas outlets: the Brand Center in Glorietta, Two Parkade at BGC, Trinoma, Uptown Mall, Ayala Bay, and the Venice Grand Canal Mall.

Philippine Football Federation taps adidas for Filipinas

adidas x Filipinas

An old friend has return to help the Philippines enter into unchartered waters.

On Thursday, the Philippine Football Federation has entered into a partnership with adidas to be the official kit supplier for the Senior Women's National Football team.

The Filipinas lived the famed Impossible is Nothing mantra by pulling off what was once unthnikable, earning their first-ever berth in the FIFA Women's World Cup, the highest level of competition for women's football worldwide.

It is this kind of groundbreaking move that inspired adidas to make the move in joining forces with the team, as a means to help empower them to victory and with unwavering glory. It is an action that aligns with the vision of sports as a means to change lives, which they will channel through the Filipinas as its latest role models, helping grow the game and move it forward.

To highlight the four-year agreement, the contract signing took place at the New World Hotel in Makati, with representatives from the federation, the team, and the brand present, both in person and online.

On hand for the PFF is General Secretary Atty. Edwin Gastanes, whilst General Manager Anthony Frangos repped adidas Philippines. Making their presence felt as well are Kaya FC Women stalwarts Hali Long and Inna Palacios. Meanwhile, witnessing things online are fellow Philippines internationals Olivia McDaniel and Sarina Bolden, Team Manager Jeff Cheng, Belay Fernando-dela Cruz of the PFF as well as President Mariano Araneta.

In unveiling the partnership, Frangos shares, "As the country’s national women’s football team gears to have a packed 2023 ahead of them, we at adidas are truly honored to forge a partnership with them. In everything we do as a brand, we have always drawn inspiration from the saying ‘Impossible Is Nothing,’ and it is very clear how the national women’s football team has also long brought this to life. As we move forward, adidas promises to be beside these inspiring women for every training, every milestone, and every victory that awaits them."

On behalf of the team, Cheng says, "This is an incredibly significant partnership for the Philippine Women’s National Football Team. We are honored to  have adidas as our official kit supplier as we prepare to compete at the Philippines’ maiden FIFA World Cup in six months’ time.
 
We thank adidas for its inclusive support for the beautiful game all over the world, for sponsoring the FIFA Women’s World Cup, and now for giving its full support to the Philippines’ women’s teams, not just to our Senior Team bound for the World Cup but also to our youth teams participating in various international tournaments in the coming months.
 
Our entire group is excited to be adidas ambassadors and we hope that, together, we can bring football in the Philippines to unprecedented heights."

Notable aspects of the partnership includes dressing up the women's youth teams, with both the Under-20 and Under-17 teams set for continental participation later this year.

The Filipinas are in for a hectic 2023, capped by their inaugural participation in the FIFA Women's World Cup in Australia/New Zealand. After the ceremony, Long and Palacios were scheduled to fly out later that day as they join the rest of the squad in Spain for the Pinatar Cup, a four-team tournament alongside European sides Wales, Scotland, and Iceland. Also on tap in between the two competitions are the first round of Olympic qualifying in April and the Southeast Asian Games in May.

adidas will provide more updates with regards to their partnership with the Filipinas on their social media platforms, as well as through their app and adidas.com.ph.