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| Nico Bolzico |
Football is undoubtedly the most popular and beloved sport in the world, and for good reason. From showing the most passionate sides of nations to molding the next generation of athletes, the sport is home to the most enthusiastic of fans who live and breathe for the thrill of it all.
That’s why, just weeks away from the 2024 Copa América and UEFA Euro 2024 Championships and coinciding with the comeback of the iconic F50, adidas, known for providing unparalleled football moments, gave away the experience of a lifetime to some of the biggest football enthusiasts, including Nico Bolzico.
While many will remember Bolzico’s 2022 FIFA World Cup adventure as he witnessed his home country Argentina claim victory, what is not as well known is his extensive love for football. As a child, Bolzico was already a stadium mainstay, watching games with his dad. He also played first division in the United Football League – three years before the Philippines Football League, now the country's primary football competition, was even established.
Knowing his lifelong passion, adidas set out to give him the ultimate fan experience. In the 36-hour journey to London, Bolzico not only met football’s biggest names such as one of his idols Zinedane Zidane, prolific goal-scorer Alessandro del Piero, and former player for France’s national team Djibril Cissé; but he also had the rare opportunity to test the F50 on Arsenal F.C.’s home turf, the Emirates Stadium, a day before they were released to the world.
With the experience of playing on a Premier League pitch being highly selective, Bolzico made the most out of his time on the field, engaging with fellow fans and living out his childhood dream all while experiencing the freeing speed the F50 provides.
Accompanying such once-in-a-lifetime encounters was Bolzico meeting even more football enthusiasts from all walks of life, giving him a chance to interact with some of the most passionate in the community including journalist Sofia Martinez, and Filipino-Norwegian freestyler and two-time Asian Freestyle Football Champion Phillip Warren Gertsson.
His participation in the adidas F50 launch is a testament not only to his passion for football, but also to how football has grown in the Philippines and built a community of its own. Says Bolzico, “Being part of the adidas F50 launch was a dream come true. Football has always been a huge part of my life, and having been able to work with adidas for such a golden opportunity is an unforgettable experience as a fan. This event represented more than playing on the field – it's about connecting with the global football community and living out our passion for the game, and I hope even more can see how freeing watching and playing football can be!”
And now, anyone can experience the thrill on the pitch with adidas, too. First launched in 2004, adidas is ringing in the 20th anniversary of the much-loved F50 boots with a brand-new ‘Advancement’ boot pack, coming in a classic colorway. Meant to provide game-changing speed, the F50 is for those unafraid to feel the rush on the pitch – and those with a hunger to play freely, on their own terms.
The Advancement pack was seen on pitch for the first time during the men’s UEFA Champions LeagueTM final last June 1, and will continue to be worn by some of the best footballers in the world such as Lionel Messi, Rafael Leão, Son Heung-min, Linda Caicedo, Trinity Rodman, Lamine Yamal and Florian Wirtz.
Catering to both genders, the F50 also comes in the Mid W Elite silhouette, offering unique features optimized for a women’s foot, including its ultra-soft Primeknit Mid Cut Collar which allows for an adaptive fit around the ankle for stability, comfort, and performance.
The F50 boot pack retail price starts at PHP 4,700, and is available via the adidas app, website, and in-store. For more information, visit https://www.adidas.com.ph/football_boots_pack.
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