 |
| Believe That |
adidas is set to turn Metro Manila peach.
With the upcoming Believe That Tour that Anthony Edwards is undertaking, adidas Philippines will have some activations in place, capped off with the Anthony Edwards Fan Fest on August 15 at Bonifacio Global City.
On August 9, the 5th Avenue branch of adidas is set to be reimagined into Edwards' signature peach aesthetic, inspired by the merchandise destinations seen on global concert tours. In addition, the branch will be the only place to secure exclusive "Manila, Believe That." tees, as well as limited-edition decals designed by Charlie Salazar, and a curated selection of Anthony Edwards footwear and apparel.
The store will also serve as home to a couple of adidas Philippines two basketball SMUs this year: the AE2 "Magpakitang Gilas" and the Believe That. 1 "Tibay ng Lahi," which were both designed by Melvin Rodas.
Select adidas branches elsewhere, as well as on adidas.com.ph will also stock up on these tees and decals on a date TBD.
On August 14, in conjunction with Foot Locker, a 1v1 basketball tournament is slated to take place at the Bonifacio High Street Amphitheater called the Believe That. Challenge.
To earn the opportunity to compete, players would need to purchase either an AE2 or Believe That. 1 at select Foot Locker stores, or on footlocker.ph, as well as completing an online registration process before August 9.
The winner of the competition, which is open to the public for fans to watch and check out, will receive PhP 100,000 and gets to be personally crowned by Anthony Edwards himself.
One can check more details here.
As mentioned above, the Anthony Edwards Fan Fest will take place on August 15 at 5th Avenue and C1 Park. Open to the public and free of charge, the event allows fans to experience a full afternoon and evening of basketball, culture, and entertainment as inspired by Edwards and his Believe That. movement.
At the Fan Fest, one will be able to check out:
- Interactive basketball challenges with exclusive tour merchandise up for grabs
- The Gamer Zone, where adiClub members can compete on NBA 2K on PlayStation 5 consoles
- Photo moments and installations created for fans to capture and share their Fan Fest experience
- Lifestyle, community, and brand activations spread throughout the festival grounds
The streets of Bonifacio Global City will also host the much-anticipated arrival of Edwards in time for the sun setting over 5th Avenue. In addition, a live stage program will be held to celebrate his first visit to the Philippines with adidas.
adidas Country Manager Dave Sexton shares, "We've always wanted to bring Anthony Edwards to the Philippines because we know how much Filipino fans connect with his personality and the way he plays the game."
He adds, "Ant represents a new generation of basketball athletes who are as influential off the court as they are on it. The Fan Fest is our way of celebrating that connection while also bringing together the incredible basketball community that makes the Philippines one of the most passionate basketball nations in the world. We're excited to give fans a chance to experience that energy firsthand in a way no other brand has done."
More details will be available on the social media platforms of adidas Philippines.
No comments:
Post a Comment