adidas set to provide quality outfit support for FIFA Women's World Cup

Filipinas get additional support from adidas

Adidas is set to provide the best kind of support for the teams they are equipping in the upcoming FIFA Women's World Cup, specifically providing them with women's specific innovations.

Each of the ten federations (Argentina, Colombia, Costa Rica, Germany, Italy, Japan, Jamaica, Spain, Sweden, and the Philippines), will receive over fifteen times more women-specific products than what the teams in the previous Women's World Cup edition, whether apparel, hardware, and footwear.

They also worked with experts to ensure the ladies get the best quality equipment possible, whether in the aspect of sports bra engineering or in-kit period support.

For the former, bespoke 1-1 fittings through adidas' Expert Fitter collective to ensure adequate breast support whilst also providing the necessary comfort. 

The latter provide those in a state of menstruation with an extra layer of protection against leaks whilst on the field when worn with a tampon or pad. Integrated with the signature FlowShield Technology, the period support performance short is set to complement federation kits in either White, Black, and Arctic Night, as well as the ones in currently available in the Stay in Play collection.

adidas Senior Product Manager Claudia Scholl shares, "Football can be very physically demanding. Breasts can move up to 19cm in high impact movements. Players can make 100 sprints in a game where they reach in excess of 20KM/h. So correctly fitting product is essential. That’s why we are ensuring our teams get access to 1:1 fittings, technical sports bras and discreet period support; each rigorously tested in our innovation labs alongside athletes. This is an essential part of removing barriers to the sport uniquely faced by women – and just one of the ways we want to create pathways to sport at every level."

The kit bag is the latest innovation from adidas for the FIFA Women's World Cup, following their nature-inspired women's only away kits to the Oceanuz, which is the competition's official match ball.