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| PUMA Palermo |
In time for the upcoming season, PUMA Southeast Asia revealed the latest iteration of the PUMA Palermo.
Named after the Sicilian capital, the Palermo is a noted terrace legend and shoe, with its sleek silhouette and classic gumsole. Debuting in the 1980s, it is considered as a staple for the terrace crowd.
In the current times, the Palermo gets an update with playful and brighter colors to provide much pizzazz and style to its advocates.
To help spread the word, PUMA APAC Ambassadors IVE sported these kicks alongside a collection of jersey-inspired looks that makes them ready to celebrate the sweet life.
The SS24 Palermo collection will be available at select PUMA stores, as well as online, starting March 15. An exclusive PUMA Palermo scarf will be coming with any such purchase, and as a bonus, customer who purchase any of the apparel worn by IVE alongside the Palermo kicks will receive a special pack of autographed IVE photo cards.
STEP INTO THE SWEET LIFE WITH PUMA PALERMO – BLENDING FOOTBALL HERITAGE WITH PLAYFUL COLOURS.
PUMA SEA unveils latest Spring/Summer (SS) 2024 Sportstyle Palermo collection along with the launch of STADIO PALERMO, Southeast Asia’s first PUMA Palermo Pop-up store, at Central World Shopping Mall, Bangkok. Join us for a week-long experiential pop-up and concept store, where you can dive into the vibrant and playful world of PUMA Palermo, inspired by terrace fashion and Italian roots.
The SS24 Palermo collection will be available for purchase at selected PUMA stores and PUMA.com from March 15, 2024.
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