New PUMA ball to be used for low-visibility LALIGA matches

The new PUMA ball for LALIGA

Earlier this week, PUMA and LALIGA revealed a new ball for the latter to use in its LALIGA EA SPORTS and LALIGA HYPERMOTION matches.

Called the ORBITA YELLOW BALL, its vibrant yellow tone combined with violet, black, and turquoise, provides a high contrast against the pitch and weather elements to ensure that players and fans can follow every move with utmost clarity, which is perfect for low-light and challenging weather conditions.

The ball's 3D-textured 1.2mm PU surface enhances control and touch accuracy, and its 12 large, seamless, sealed panels are designed for stable flight and consistent bounce. This ball, highly resistant to wear, meets the demands of winter matches, ensuring exceptional performance.

To introduce this innovative winter ball, PUMA has created an exciting campaign featuring players Dani Carvajal, Iñigo Martínez, and José María Giménez, known for their skill, leadership, and popularity. The campaign highlights how the new ball keeps the game thrilling and precise, offering flawless performance on every occasion, regardless of weather conditions or low light.  Its design, which incorporates pop art and street art elements, conveys the unstoppable energy of football with a bold combination of colours in dandelion, yellow sizzle, puma black, turquoise, and soft purple.

The official ball of LALIGA EA SPORTS 2024/25 and LALIGA HYPERMOTION 2024/25 is now available on PUMA.COM and in select stores worldwide.

PUMA steps up with All-Pro NITRO and MB.03 Lo Team reveal

PUMA continues to make its presence felt in the basketball scene with the release of two new sneakers: the All-Pro NITRO™ Fire Glow and the MB.03 Lo Team. Both shoes feature PUMA's game-changing NITROFOAM™ technology, delivering superior responsiveness and cushioning in a lightweight package to keep you explosive on the court.

The All-Pro NITRO™ Fire Glow is packed with performance features to elevate your hoops game. The engineered mesh upper provides targeted support, breathability, and comfort, while the TPU-welded Formstrip adds extra stability. Underfoot, the NITRO™ midsole cushions every step with its advanced nitrogen-injected foam, and the high-abrasion rubber outsole ensures grip and traction for quick cuts and agile movement. 

It comes in a sleek new Fire Glow colorway, with vibrant red-orange accents heating up the shoe's primarily black silhouette. You’ll be sure to stand out in this new colorway while you’re driving the lane, handling split-second crossovers, or crashing the backboard.

The MB.03 Lo Team is the latest entry in the signature line of PUMA ambassador LaMelo Ball. Like the All-Pro NITRO™, the MB.03 features PUMA NITROFOAM™ technology, delivering a responsive step for high-octane plays. The MB.03 also features a rubber outsole with an anti-slip traction pattern to keep you on your toes and locked in all game.

It will be available in the these intergalactic colorways: PUMA Black-Strong Gray Team, Regal Red-For All Time Red, and Hyperlink Blue-Bright Aqua-Electric Peppermint.

Both the All-Pro NITRO™ Fire Glow and the MB.03 Lo Team are now available at select PUMA stores, as well as via PUMA.com.

PUMA DEVIATE NITRO™ 3 set to help deliver running PBs

PUMA Deviate NITRO 3

Earlier this month, PUMA revealed their latest edition of the Deviate, as it tries to redefine speed in a way that the running scene is yet to experience. At the same time, it helps empower runners to unlock their new personal bests.

Called the Deviate NITRO™ 3, it embodies PUMA's relentless pursuit towards excellence in performance footwear, giving its wearers the necessary confidence to hit the road.

"We’re living in a world where athletes and runners have high expectations. They want to set PBs and break records, time and time again. To do that, you need a shoe that gives you the competitive edge – that’s where Deviate comes in," according to Romain Girard, VP Innovation at PUMA.

Engineered with the cutting edge NITROFOAM™ technology to deliver supreme cushion and responsiveness, the shoe also integrates its carbon fibre PWR Plate with PUMA’s unrivalled PUMAGRIP. The former offers a smoother and more consistent source of speed, resulting in an explosive toe-off that propels runners beyond their normal limits, while the latter enables multi-surface traction in even the most testing conditions.

Meanwhile, a lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.

Priced at PhP 8,800, the Deviate NITRO™ 3 is now available worldwide via PUMA.com, your favorite PUMA outlet, and at select retailers.

For more information, please visit www.puma.com.

PUMA to hold end-of-season sale

Available at a discount

As summer is about to end, PUMA is set to hold a special end-of-season sale for select items at certain branches in Metro Manila and Cebu.

It is the perfect opportunity for sports and style aficionados to take advantage of getting good gear at affordable pricing.

Discounts as much as 50% are in play for a wide assortment of PUMA items, so take advantage of this opportunity made available.

Here are the branches that PUMA is holding its special sale at:

● Glorietta, Unit LLB 210 – 211, 2nd Floor, Glorietta 3, Ayala Center, 1224 Makati City

● Eastwood Mall, Unit A101a & A101b, Ground Floor, Eastwood Mall, Eastwood City, Brgy. Bagumbayan, Quezon City

● Shangri-La Plaza, Unit 260 Level 2 Main Wing Shangri-La Plaza Edsa cor Shaw Blvd. Mandaluyong City

● Venice Grand Canal, Unit A168 GF, Venice Grand Canal Mall, McKinley Hill

● Ayala Center Cebu, Level 1 Stall 125C, Ayala Center Cebu, Cebu Business Park, Cebu City Opening Hours: Mon-Thu 10am - 9pm | Fri-Sat 10am - 10pm

PUMA forms partnership with Philippine Men’s National Football Team

The Philippine Men's National Football Team during the Philippines versus Iraq game last March 26, 2024 at the Rizal Memorial Stadium

The Philippines Senior Men's National Football Team has an official outfitter.

PUMA made it official that they are ready to support Filipino football from the ground up, with global sports brand in it for the long haul through a four-year partnership.

PUMA Philippines Country Manager Paolo Misa shares, "We at PUMA are thrilled to partner with the Philippine Men's National Football Team. With our history of supplying uniforms for world-class football clubs and national teams, we are excited to add the Philippines to our roster. The talent within the PMNFT is undeniable, and we look forward to supporting them for the next few years."

As a form of support for the PMNFT, PUMA put up a special activation event inside the PFF Fan Zone during the WCQ/ACQ match against Iraq last March 26, Visitors got to try on PUMA cleats and tested their capabilities onto a mini-turf. They also got a special performance from football freestyler Philip Warren Gertsson, who also performed during the halftime break. The PUMA Palermo, which was launched recently, was also in display in the event.

In setting up their partnership, PFF Director of National Teams and PMNFT Manager Freddy Gonzalez says, "We want to not only be the best in our region, we also want to be a force in Asia, and eventually a player on the world stage. It's vital that we have partners that share our long-term vision and our deep passion for football. PUMA is a premier global brand that not only reflects our lofty ambitions, but personifies the culture we are building across our National Teams. To reach our goals, we must embody a tradition of continuous improvement in everything that we do. We need to be Forever Faster."

PFF President John Gutierrez adds, "Representing the country at any level is the highest honor for a player, and the experience of doing so must carry the corresponding prestige. With PUMA, we're grateful to have a World Class partner that shares our vision and our boldness to dream big. To build long-standing structures for football to grow and thrive, we need committed partners who believe in the great potential of the sport in the country. This partnership with PUMA is a key component to the PFF's plans to comprehensively develop the game in the Philippines."

The PMNFT is poised for a fresh start this year as they set their sights on keeping their World Cup dreams alive, and reinventing their identity in a year where they are aiming to win the 2024 ASEAN Championship.

This partnership between PUMA and the PMNFT underscores a new chapter for Filipino football, marking the beginning of an exciting journey towards international recognition and success.

PUMA reveals SCOOT ZEROS x CHEETOS® Collection via Foot Locker Philippines

Scoot Zeros x Cheetos

Recently, PUMA held an exclusive launch of the SCOOT ZEROS x CHEETOS® SS2024 collection at the Greenhills Mall branch of Foot Locker in San Juan, revealing the collaboration between PUMA and Scoot Henderson of the Portland Trailblazers.

In partnership with Foot Locker Philippines, PUMA put forth a special in-store experience for attendees at the event, with the presence of fun booths to try things. This partnership highlights both parties commitment to each other in being able to deliver top-tier products and experiences to Filipino sportswear enthusiasts.

Hosted by Migs Bustos and with DJ Rammy Bitong handling the 1's and 2's, people got a chance to take a photo beside the Giant Cheetos Bag, as well as exchanged pics for prizes at the Snap & Win station.

Those who think they got the skills can shoot hoops at the Shoot Like Scoot booth, as well as check out the Basketball Arcade. And for those who purchased PUMA items during the day can play Jenga Agenda, but those who purchased items from the SCOOT ZEROS x CHEETOS® collection can step inside the Get Those Cheetos Wind Machine booth, in which they can get a chance to grab free items.

The Scoot Zeros features a synthetic, mesh, and textile upper, PROFOAM EVA midsole for instant cushioning, Formstrip lockdown support, and full-coverage rubber outsole with an anti-slip traction pattern. As for the design, it is inspired by their partnership with CHEETOS®, and of course, the addition of Scoot's personal logo.

Fans can still purchase the PUMA SCOOT ZEROS x CHEETOS at either select PUMA stores nationwide, or online for just PhP 5,900.

PUMA organizes special ASEAN activation with Stadio Palermo

Stadio Palermo

With the upcoming release of the PUMA Palermo collection on March 15, PUMA Southeast Asia has set up a special activation inside Bangkok's Central World mall.

Called the Stadio Palermo, it is a pop-up store that is inspired from the playful DNA and Italian roots of the Palermo, which is by itself, inspired from the Sicilian capital it is named after.

The pop-up provides interactive activities that visitors can immerse itself into, highlighted by a foosball pitch that includes terrace stands and a Sicilian-inspired alfresco area.

Those inclined to produce content on their social platforms will enjoy the photo zones at the Stadio Palermo. There are four in place, with the aforementioned foosball pitch, a giant-sized Palermo sneaker, the terrace stands, and a locker room. One can also get a free gelato from Jenny's ice cream while supply lasts. Lucky customers might have the chance to win a pair of tickets to Italy if one participates.

Customers making their Palermo purchases at the Stadio Palermo itself will not only secure a PUMA Palermo scarf, but also a pack of six autographed photo cards of PUMA APAC ambassadors IVE. They can also score an opportunity to join a Palermo customization workshop, in which they get a chance to provide a personal touch on the shoe. Shopping vouchers for the top three most creative designs await.

A special media event will pre-date the opening of Stadio Palermo, with appearances from ASEAN celebrities and influencers gracing the event. Singer-actress Maris Racal and model-influencer LA Aguinaldo serves as Filipino representation at the event, which will include musical performances from DJ P-U, collection showcase, and a first hands-on experience into the Palermo customization workshop.

Stadio Palermo will be open to the public from March 16-21 at the outdoor square C of the Central World Shopping Mall. Admission is free, and visitors can register either at the location or through th.puma.com/th/th/STADIOPALERMO.

PUMA Palermo set for re-release

PUMA Palermo

In time for the upcoming season, PUMA Southeast Asia revealed the latest iteration of the PUMA Palermo.

Named after the Sicilian capital, the Palermo is a noted terrace legend and shoe, with its sleek silhouette and classic gumsole. Debuting in the 1980s, it is considered as a staple for the terrace crowd.

In the current times, the Palermo gets an update with playful and brighter colors to provide much pizzazz and style to its advocates.

To help spread the word, PUMA APAC Ambassadors IVE sported these kicks alongside a collection of jersey-inspired looks that makes them ready to celebrate the sweet life.

The SS24 Palermo collection will be available at select PUMA stores, as well as online, starting March 15. An exclusive PUMA Palermo scarf will be coming with any such purchase, and as a bonus, customer who purchase any of the apparel worn by IVE alongside the Palermo kicks will receive a special pack of autographed IVE photo cards.

 STEP INTO THE SWEET LIFE WITH PUMA PALERMO – BLENDING FOOTBALL HERITAGE WITH PLAYFUL COLOURS.
PUMA SEA unveils latest Spring/Summer (SS) 2024 Sportstyle Palermo collection along with the launch of STADIO PALERMO, Southeast Asia’s first PUMA Palermo Pop-up store, at Central World Shopping Mall, Bangkok. Join us for a week-long experiential pop-up and concept store, where you can dive into the vibrant and playful world of PUMA Palermo, inspired by terrace fashion and Italian roots.

The SS24 Palermo collection will be available for purchase at selected PUMA stores and PUMA.com from March 15, 2024.

PUMA reveals Suede XL in the Philippines

Puma Suede XL

German footwear giant PUMA tweaks its classic kicks to reflect the sign of the current times.

The Suede has been an iconic brand for decades, whether spotted on the Olympic podium or on the dancefloor. Named after its signature material, it has risen to prominence alongside the graffiti writers and B-boy crews who have grown affectionate to it.

With the current trend of "bigger is better" taking over the streetwear scene, the Suede adopts that mindset with its latest iteration, the Suede XL.

Available in its classic colorways like red, blue, and black, the Suede XL blows its original form out of proportion with plush padding on the tongue and Formstrip, plus extra-thick laces to ride with the chunky sneaker wave.

Fans will be able to purchase PUMA Suede XL for PhP 5,900 at either physical PUMA stores nationwide as well as through its online outlets.

Puma x LaLiga celebrate Spanish football's imminent return

Carlo Dorin

With the imminent resumption of the 2019-20 season about to take place in Spain, LaLiga and its official partner PUMA released a new campaign highlighting the world's eagerness to see top-flight Spanish football return.

For the #LaLigaBouncesBack campaign, a video illustrates a variety of football players passing around the LaLiga official match ball, which is a PUMA design. Among the participating LaLiga ballers are PUMA athletes Marc Bartra (Real Betis) and Suso (Sevilla FC), who will feature in the El Gran Derbi, the most notable matchup on June 11, the day LaLiga Santander resumes action.

Other notable LaLiga players in the video are FC Barcelona's Luis Suarez and Antoine Griezmann, as well as Atletico Madrid's Jan Oblak. Also participating are league ambassadors Diego Forlan, Christian Karembeu, and Fernando Morientes.

The ball passed through eight different countries before arriving back in Spain, a reflection of the global audience LaLiga has secured over the years. Among the places it went are Mexico, Singapore, South Africa, and the United States. LaLiga coincidentally has global offices in those particular locations.

In addition, Australia, Indonesia, Japan, and the Philippines are the other locations the ball went in its circumnavigation. Representing the Philippines in the video is U18 international Carlo Dorin, who is part of the GOM Football Center of Excellence.

The #LaLigaBouncesBack campaign is in conjunction with a separate campaign, the #BackToWin movement LaLiga and Movistar currently in place. The message the video conveys illustrates the importance of the resumption of football not only for the league and its clubs, but also for the millions of fans worldwide who follow the league, as well as those in the wider sports industry.

LaLiga head of revenue, marketing, and international development Óscar Mayo shares, "More than 2.7 billion people in 183 countries watch LaLiga every year. This initiative with PUMA underlines the global nature of our competition and the anticipation that is being felt far beyond Spain as we prepare to return. We want to share this moment with all our followers as well as our partners worldwide."

Fans can watch the video below:

The complete list of participating footballers:

PUMA athletes

Luis Suarez and Antonie Griezmann (FC Barcelona)

Suso (Sevilla FC)

Santi Cazorla (Villarreal CF)

Marc Bartra (Real Betis)

Jan Oblak (Atletico de Madrid)

LaLiga Ambassadors

Diego Forlán

Fernando Morientes

Christian Karembeu

United States

Fafa Picault (FC Dallas)

Juan Pablo Torres (NYCFC)

Mexico

Raúl Gudiño and Oribe Peralta (Guadalajara)

Nico Sanchez and Rogelio Funes Mori (Monterrey)

Australia

Jed Hockins (Freestyle)

Daniel "D10" Cappellaro (Futsal)

Philippines

Carlo Dorin (GOM Football Center of Excellence, U18 International)

Japan

Louis Yamaguchi (Extremadura UD)

Indonesia

Otavio Dutra (Persija Jakarta)

Fachruddin Aryanto (Madura United)

Singapore

Jun Tan (Junpiter Futbol)

Raihan Rahman (Tanjong Pagar United)

Azri Majilan (Freestyle)

Ho Wai Loon (Lion City Sailors)

Darren Teh (Geylang FC)

South Africa

Themba Zwane and Lebogang Maboe (Mamelodi Sundowns)

Thembinkosi Lorch and Zakhele Lepasa (Orlando Pirates)

Mpho Makola (Cape Town City)

Lebogang Manyama (Kaizer Chiefs)