James, Lakers remain top-selling NBA merch in the Philippines

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The Philippines remains a Laker town, as the inaugural In-Season Tournament (now known as the Emirates NBA Cup) champions are the top selling team for merchandise, with LeBron James as the most popular jersey purchase.

Findings are based from the sales made during the first half of this regular season at the two physical NBA Stores at SM Megamall and the SM Mall of Asia, as well as online purchases made at the nbastore.com.ph, both entities of which are being operated by TITAN.

The Lake Show beat out the Chicago Bulls for the nod, with the top five rounded out by the Golden State Warriors, the Phoenix Suns, and the Dallas Mavericks.

Phoenix makes its local debut on the Most Popular Team Merchandise list by ranking fourth overall.

James beat out Stephen Curry and now-teammate Luka Doncic for the nod. Doncic, who was just traded by Dallas for Anthony Davis in a stunning three-team deal, finished third on the strength of sales made when he was still playing for the Mavericks.

Completing the top five are Kyrie Irving and Jimmy Butler, with the rest of the top ten being LaMelo Ball, Jayson Tatum, Shai Gilgeous-Alexander, Giannis Antetokounmpo, and Ja Morant.

LaMelo and Shai make their local debuts in the Most Popular Jersey list with their sixth and eighth spot in the rankings.

This is the first time since 2020-21 season that a Laker and the Lakers are the most popular item on both categories.

Fans in the Philippines will be able to watch five of the ten on that list next weekend, when the NBA is set to hold its All-Star Weekend at the Bay, thanks to its broadcast partner Cignal.

Cignal is set to show the tentpole events on multiple channels (free-to-air channels One Sports and RPTV, and premium channel NBA TV Philippines), as well as on its over-the-top streaming service Pilipinas Live.

Make sure to check out these events LIVE:

February 15 at 10am: Castrol Rising Stars

February 16 at 9am: State Farm All-Star Saturday Night

February 17 at 9am: 74th NBA All-Star Game