Samsung readies Olympics and Paralympics campaign for Paris 2024

c/o Samsung

With the Paris Olympics less than a hundred days left, Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, ramped up its efforts for the Games by launching its campaign and held its grand opening for its Olympic™️ rendezvous @ Samsung | Champs-Elysees 125 showcase.

Called "Open always wins," it highlights the belief that openness enables new perspectives and infinite possibilities, something that both the Olympics and Paralympics share.

Samsung Electronics President and Head of Mobile eXperience Business TM Roh says, "As a Worldwide Olympic and Paralympic Partner, Samsung has been driving innovation and delivering cutting-edge technology and experiences at the Games for nearly 40 years. The way we enjoy the Games has evolved dramatically over time, with technology playing a critical role in bringing the Olympic spirit to life. This is even more true as we embark on a ‘Games wide open,’ and we are excited to bring Olympic fans and athletes closer than ever by opening up new experiences and meaningful connections at Paris 2024 with our ‘Open always wins’ campaign."

The campaign will include stories from its Team Samsung Galaxy sporting ambassadors, with skateboarder Aurélien Giraud and breakdancer Sarah Bee of France and para-sprinter Johannes Floors of Germany demonstrates how being open enables you to do extraordinary things, as seen here.

Also to coincide with the launch, Samsung also unveiled a brand new physical showcase in Paris. Called Olympic™️ rendezvous @ Samsung | Champs-Elysees 125, it will take fans across an epic journey to Paris 2024 through iconic experiences, with the chance to relive the biggest highlights of previous Games with Galaxy, as well as explore the latest innovations from Samsung, which includes Galaxy AI.

The exhibit was preceded by a ribbon-cutting ceremony that included Roh, Team Samsung Galaxy ambassadors Joanne Defay (surfing, France), Karam Singh (breakdancing, Great Britain), and Ugo Didier (para-swimming, France), International Olympic Committee Managing Director for Television and Marketing Services Anne-Sophie Voumard, Paris Deputy Mayor for Sport, Olympic and Paralympic Games Pierre Rabadan, Paris 2024 Organizing Committee Director General Étienne Thobois.

Samsung collaborated with Pritzker Prize-winning architect Jean Nouvel for this project. Taking inspiration from Parisian salons during the Age of Enlightenment, the space is designed to celebrate openness to new perspectives and possibilities through reflections and optical illusions that evoke feeling of openness, harmony and connection.

According to Nouvel, "The entire space is designed to celebrate Samsung’s commitment to openness. The abstract graphic façade captures the reflections of movements and lights that appear and disappear in an instant, while the matte, reflective white mirrors in the lobby invite discovery of latest innovations."

Voumard adds, "We’re excited to see our shared values celebrated for these ‘Games wide open’ at this Olympic™️ rendezvous @ Samsung. Samsung has played a huge part in elevating the Olympic Games’ fan experience through their innovative technology over the decades, and we’re impressed to see them take it to the next level with this showcase as well as through many ways they will support staging of the upcoming Olympic and Paralympic Games here in Paris."

Located at 125 Avenue des Champs-Élysées, the activation is set to be open to the public starting May 3, and will last until October 31. Operating hours is 10am-8pm on Mondays to Saturdays, and 11am-8pm on Sundays. It will serve a venue for a series of special events in the run-up to the Games.

Expect similar such spaces to be opened across the city and its surroundings, including Olympic Park, the Olympic and Paralympic Village, and the Main Press Centre. There will also be a showcase for the latest Galaxy innovations and charging stations at key Olympic and Paralympic venues.