In revealing its social and digital engagement data, the Philippines remains an essential market for the National Basketball Association.
The Asia-Pacific region, according to the league, accounted for a 54% year-over-year increase in NBA League Pass average viewership, yielding its highest-ever mark in the region.
On that specific aspect, Filipinos were second in the region with regards to average viewership and watch hours on LP, behind Australia.
One can potentially credit interest in the inaugural NBA In-Season Tournament, which is now called the Emirates NBA Cup. The IST generated 74% higher viewership on LP compared to non-IST games during the duration of the competition, which was won by the Los Angeles Lakers.
To produce localized content, the NBA collaborated with over twenty celebrities and influencers, with a combined 90 million followers on their social media profiles. Among those the league tapped is K-Pop group Le Sserafim.
In the Philippines' case, the league made December its "Republika ng NBA" month, the first-of-its-kind celebration of the NBA fandom in the Philippines. A record 116 million video views were generated from its local-based content, the most for the Asia-Pacific region.
Highlighting its reputation as the social media capital of the world, the Facebook page of NBA Philippines reached six million fans, which is the most compared to its regional counterparts.
In addition, the two NBA Stores in the Philippines, located at SM Megamall and the SM Mall of Asia, remained a place to be for shoppers.
As of February this year, foot traffic increased by more than 175% year-over-year, with sales in both outlets as well as online, doubled year-over-year.
No comments:
Post a Comment