Sunday, December 31, 2017

6th edition of ColorManila Run to kick off 2018

ColorManila’s CMR5, held January of this year at SM Mall of Asia Event Grounds gathered 12,000 runners.
With over twelve thousand participants, the ColorManila Run held in January this year was a record-breaking sold out event. Dubbed as CMR5, it even secured international recognition, having been named as a Finalist for both Mass Participation and Best Integrated Marketing Campaign for a Sports Event in the recently concluded Asia Sports Industry Awards that took place recently in Bangkok.

To kick off 2018, ColorManila commemorates its sixth edition of the ColorManila Run with its biggest and most colorful event to date, the CM Paradise Run.

Set to take place at the SM Mall of Asia Event Grounds on January 7, it is expected to have fifteen thousand runners participating in either 3K, 5K, 10K, 21K. To reflect its theme, runners will go through various color stations with palm trees, garlands, and hammocks. Afterwards, they get to dance and groove to the CM Color Festival, where they will simultaneously throw colored powder in the air.

Celebrities have graced this particular run in previous years, with the likes of Karylle, Kim Atienza, Yassi Pressman, Sam YG, Maxine Medina, Sheena Halili, Rica Peralejo, the Younghusband brothers, Maxene Magalona, Elmo Magaona, Rovilson Fernandez, and Melissa Gohing, among others.

There have been over 150,000 runners participating in various ColorManila events all across the country. According to ColorManila VP Justine Cordero, "We’re proud to say that ColorManila started as a passion project, which grew into a company. Throughout the years, we have seen runners who have been with us from our inception, whom we see every year. We’ve seen participants spend their life events with us, such as proposals, birthdays and anniversaries." She adds, "The hundreds of thousands of runners we have seen over the years are also part of the ColorManila family and we look forward to seeing them again, and of course new runners who will surely enjoy this "Paradise-filled" experience."

Ready for the CM Paradise Run?
As it is the norm with ColorManila runs, runners get to also choose their preferred kit. There are four kits available: the Deluxe Kit, Rockstar Kit, 21K Kit, and the VIP Kit.

At PhP 950, the Deluxe Kit contains a dri-fit shirt, sunglasses, race bib, color packet, and a finisher's medal.

At PhP 1,500, the Rockstar Kit contains a dri-fit shirt, sunglasses, race bib, color packet, finisher's medal, drawstring bag, and headwear.

At PhP 1,900, the 21K Kit contains a singlet, sunglasses, race bib with a timing tag, color packet, finisher's medal, and a finisher's shirt.

At PhP 2,500, the VIP Kit contains a dri-fit shirt, VIP sunglasses, race bib, color packet, finisher's medal, drawstring bag, headwear, and VIP Access. VIP Access holders can have access to a charging tent, portalets, a special redemption area for baggage, hydration, color packet, and medals. They also have an exclusive ten percent discount in CM Merchandise, as well as access to a designated VIP parking at the SM Mall of Asia grounds.

Registration is still ongoing, with colormanila.com providing more details.

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