As part of its ongoing partnership with the Philippines Sports Commission, Maya is extending its support towards the 2025 edition of the Batang Pinoy competition, the premier grassroots sports program for young athletes.
The country's top digital bank and all-in-one fintech platform will help during the event through introducing/encouraging the participants to set up their own financial accounts and make simple and secure digital banking tools available to them, enabling them to have a little bit of financial stability and support their everyday needs. At the same time, it remains fulfilled towards its mission to build more inclusive access to financial services across sectors.
With this partnership, the PSC is set to send allowances for national athletes digitally, instead having it done manually like in previous editions. Teaching them in managing their own finances also allows them to have a solid digital foundation for future potential financial literacy programs to be launched down the line for athlete development. It also serves as a big element in the agency emphasis towards digital transformation.
According to Maya Group President and Maya Bank Co-Founder Shailesh Baidwan, "Supporting PSC’s grassroots programs allows us to engage with the sports community in a meaningful way." He adds, "Batang Pinoy gives us a great opportunity to connect with young athletes and help them take their first steps toward digital financial access."
From the government's end, PSC Chairman John Patrick Gregorio says, "We’re grateful for Maya’s continued support for Batang Pinoy. By enabling the electronic distribution of allowances, Maya helps us provide our athletes and delegates with a faster, safer and more convenient experience—so they can focus on what matters most: competing and growing."
Established since 1998, Batang Pinoy is considered as the PSC's flagship program for grassroots sports, with the idea of giving opportunities towards out-of-school youth and the marginalized sectors. Aside from athletic development, it also has an emphasis on values formation, such as discipline, hard work, camaraderie and sportsmanship.
This year's edition is set to take place in General Santos City from October 25-30, with over fifteen thousand participating athletes in 27 sporting disciplines.
With the partnership in place, Maya and the PSC remain committed to working together to bring financial access and digital tools closer to the sports community. Through Batang Pinoy 2025, this partnership goes beyond the event itself—introducing young athletes to secure, easy-to-use financial services that can support their future, on and off the field.
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