Wednesday, May 22, 2024

Wade offers a "toast" for the NBA Finals


With the NBA Finals scheduled to take place in a few weeks, the league revealed their 2024 ad campaign a few days ago on its social media platforms, as well as its app.

Called "The Toast," it features legend and three-time NBA champion Dwyane Wade, and a gathering of fellow champions and famous fans, most notably Ray Allen, Mike Breen, Ken Jeong, Magic Johnson, Jimmy Kimmel, Isiah Thomas, Queen Latifah, and WNBA first round picks of the Chicago Sky, Kamilla Cardoso and Angel Reese.

All of them are present to celebrate the pinnacle of the league's season.

You can watch the actual segment below. which was directed by Dave Laden and created in collaboration with independent creative agency Translation.

The league will have a complementary similar activation at the Governor's Ball Music Festival set to take place in New York on June 7-9.

Aside from this, the league's Larry O'Brien Trophy is slated to have the second edition of its trophy tour, with LOB set to visit famous places and faces on the road to crowning the next NBA champion.

Set to take place in a few minutes is the start of the NBA's Conference Finals, with the league kicking it off with the matchup between the Boston Celtics and the Indiana Pacers at 8am, while the Dallas Mavericks and the Minnesota Timberwolves starting their the next day at 830am.

Cignal has the rights to the NBA and it is set to broadcast the 2024 NBA Finals on multiple platforms: RPTV and One Sports on terrestrial TV, NBA TV Philippines on cable, and Cignal Play and Pilipinas Live online.

The schedule of the games is as follows (Manila time)

Game 1: June 7

Game 2: June 10

Game 3: June 13

Game 4: June 15

*if necessary

Game 5: June 18

Game 6: June 21

Game 7: June 24

Also, the NBA shared a BTS of "The Toast" below:

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