Ginebra San Miguel reveals new jersey, GK partnership

Barangay Ginebra

In line with their newest campaign, Ginebra San Miguel Inc. is releasing the jerseys that its PBA team will sport for the upcoming season.

The new jerseys made their debut in a virtual launch on Thursday, with Japeth Aguilar, Mark Caguioa, Stanley Pringle, LA Tenorio, and Scottie Thompson wearing the two versions, coming in red and in white. Caguioa is also sporting the team's new cap.

GSM's latest campaign, entitled "Bagong Tapang," highlights the courage and strength that Filipinos possess to overcome the challenges posed by the pandemic. 

Aside from the launch, a virtual fan meet-style program took place as a means to take the place of the customary victory party and fans day for the 2020 Philippine Cup champions.

Tenorio shares, "Ang Ginebra fans ibang level talaga. May PBA man o wala, nararamdaman namin na nandyan sila at sumusuporta sa amin. At first, we thought we are not going to survive playing without the fans because as a never-say-die team, doon kami humuhugot ng lakas. Sila ‘yung 6th man namin sa game. Napag-usapan ng team na iisipin namin ‘yung ginagawa namin ay para sa fans at para magbigay inspirasyon lalo na sa panahon ngayon."

Fans will have the chance to get their very own "Bagong Tapang" One Ginebra Nation jersey or cap starting May 1 until June 30, 2021 through its "Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection Promo."

They just need to accumulate any combination of six seals or caps from any of these Ginebra brands: Ginebra San Miguel, GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin and Primera Light Brandy. One can then head over to select Puregold stores that act as redemption outlets to claim the jersey. Just fork over an additional PhP 100 for the jersey and PhP 150 for the cap. Certifying its authenticity is the presence of a patch on the jersey and a sticker on the cap.

As an additional touch, GSMI has also entered into a partnership with Gawad Kalinga and its Walang Iwanan program. Those who redeem the jersey/cap will also be able to donate to GK's beneficiaries in Sariaya, Quezon and Pililia, Rizal 

General Manager Noli Macalalag shares, "To underscore the need for unity during these times, we partnered with Gawad Kalinga and through the promo, we aim to support GK’s Barangay Walang Iwanan program that helps Filipinos who are severely affected by the pandemic. We hope to encourage Gin Kings fans and our consumers to ‘put on’ a Bagong Tapang kind of courage and to wear this kind of Bagong Tapang for others to see and emulate."

One can check out the specifics of the Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection Promo on www.ginebra.com.ph and www.facebook.com/barangayginebra.