Two major titans establish a historic partnership, with the NBA 2K League announcing a multi-year deal with Sony Interactive Entertainment (SIE), which is the group behind the PlayStation5.
The main gist of the deal sees the PS5 becoming the official console of the NBA 2K League, which starts its fourth season next month. It also is the first partnership SIE has with an eSports league for the console.
NBA 2K League President Brendan Donohue shares, "NBA 2K League players are the best in the world at what they do, so it’s only fitting that they compete on the best gaming equipment in the world. PlayStation is a long-standing global leader in interactive entertainment, and we are thrilled to be able to leverage their gaming expertise and technology to create the optimal experience for NBA 2K League players and fans."
As part of the partnership, all 23 teams and its 138 players will be using PS5s during competitions and other events. Playstation will also be present in the league's broadcasts through branding and signage, whether physical or virtual.
In addition, the PS5 is to serve as the presenting partner for the NBA 2KL Three for All Showdown, a online 3x3 tournament that will involve NBA 2K League players, influencers, and fans that will take place on April 9-10. To be broadcast on the NBA 2K League's social media platforms, a $25,000 prize pool awaits participants, which will take place in the setting of NBA 2K21's "The City." A qualifying tournament is scheduled on April 5-6 for US-based fans for a chance to be a part of the Three for All Showdown.
Those same platforms will be witness to custom content series collaborated on by both parties.
The NBA 2K League also intends to serve as a host for global fan tournaments via Playstation's Competition Center, an online platform offering exclusive content, tips and tricks from the best players in the world and also live eSports coverage of select events.
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