With the Final Four set to take place in Cebu this week, the East Asia Super League locked in additional partnerships, the league disclosed on Wednesday.
Philippine Airlines, Dusit Thani Mactan Cebu Resort, and TikTok have been snapped up as Official Partners for the inaugural event, while Anta and McDonald's are Product Partners, joining Spalding as they supply the EASL Final Four with sportswear, food and refreshment, and basketballs, respectively.
EASL Final Four activities kick off on Thursday with the Opening Press Conference at the Dusit Thani Mactan Cebu Resort, which will be streamed on the league's YouTube channel.
The actual games take place the next day at the Hoops Dome, kicking it off with a KBL duel between Seoul SK Knights and the Anyang Jung Kwan Jang Red Boosters at 5pm. The second half of the doubleheader pits the Chiba Jets and the New Taipei Kings three hours later.
The winners will face off for the title at 7pm on Sunday, with the third place game preceding it at 4pm.
Fans can still purchase tickets to the four games via TicketMAX, or watch it on either One Sports or One Sports+ , as well as through CignalPlay or Pilipinas Live.
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