NBA app armed with new features for 2023-24 season

In time for the start of the NBA's 2023-24 season, the league revealed a new array of programming and enhancements on the NBA App powered by Microsoft Azure AI Services, allowing its users to be closer to the game they love by having their own unique experiences through advanced personalization features, enhanced live game-viewing options, and expanded content offerings.

Fans will appreciate the ability to add multiple player and team tabs to their app main screen, which ensures seamless access to real-time content, including the latest news, trending topics, vertical video highlights, and updates pertaining to their specific player/teams.

A "Moments" experience allows fans to scroll through unlimited NBA content through a vertical social media-style interface.

For NBA ID members, expanded benefits are in play for this season through earning badges in watching live games and programming through the NBA App and NBA League Pass, as well as with NBA All-Star voting. One can also secure badges through answering daily trivia on the app. In addition, special prizes are also in the offering throughout the season.

The NBA will also have daily newsletter called the "Starting 5," which will feature current and former NBA players, as well as analytics experts, serving as guest contributors. Among those putting in their knowledge are Jayson Tatum of the Boston Celtics, Rick Carlisle of the Indiana Pacers, and Basketball Hall of Famer Pau Gasol.

Content is king on the NBA App, and it will be no exception for this coming season, with over ten thousand additional hours of programming lined up, which includes:

Bring It Home: This nine-episode documentary narrated by Jamal Murray provides a behind-the-scenes look at this past season for the Denver Nuggets, capped off by their first-ever NBA championship. The first episode was already released last October 17.

Pass the Rock: The second season of this original series provides an in-depth look at the league's up-and-coming stars, featuring among others. Anthony Edwards of the Minnesota Timberwolves, Jalen Brunson of the New York Knicks, Jaren Jackson, Jr. of the Memphis Grizzlies, Paolo Banchero of the Orlando Magic, and Tyrese Haliburton of the Indiana Pacers. Coincidentally, all these aforementioned players replresented the United States in the recently-concluded FIBA World Cup, where they finished in fourth place.

NBA CrunchTime: the league's weekly whiparound show which takes its viewers to crucial moments of each game while also providing real-time updates and analysis, will start on October 30 (31 in Manila). Hosted by Jared Greenberg and produced by NBA TV, NBA CrunchTime will have at least fifty episodes this time, doubling last season's total.

Race for the NBA Cup: with the NBA set to introduce its inaugural in-season competition, Race for the Cup will provide exclusive access to the action when it starts on November 3 (4 in Manila) until the title game in Las Vegas on December 9 (10 in Manila).

Coaches' Corner: basketball nerds and fans seeking to better understand the game will appreciate Coaches' Corner, which will have NBA coaches breaking the action down with interviews and film analysis. "The Dunker Spot" hosts Nekias Duncan and Steve Jones will grace the show to provide their inputs.

NBA Style: A series of short-form episodes that highlights and showcases fashion trends taking place in the NBA, "NBA Style" allows players to share their stories and inspirations behind their fits, leading off with the spotlight on Kevin Love of Miami Heat as he gets ready for a fashion show with his personal stylist. Future episodes will include appearances by Malik Monk of the Sacramento Kings and Myles Turner of the Indiana Pacers.

NBA League Pass advocates will get an enhanced live game streaming experience for this coming season, making it easier for fans to be able to switch between multiple broadcast and language options, while also interacting with dynamic overlays featuring live player stats, scores, and betting odds, amongst other content available.

Among the alternate telecast options available through the NBA App and on NBA.com are NBA Strategy Stream, NBABet Stream, and NBA HooperVision.

In addition, the ability to watch multiple games simultaneously through multi-view will return, with the option for cross-platform Watch Parties also possible later on in the season. The latter allows League Pass subscribers to set up a video chat with up to four viewers while watching a synchronized feed, regardless of which platform the user is in.

Interested subscribers can avail of either the annual (PhP 3,900) or monthly (PhP 650) plan, but for students of accredited colleges and universities can take advantage of an all-new discounted monthly price of PhP 299 that includes a 12-month lock-in.