The NBA and the International Athletic Trading Company, Inc. (IATC) recently announced the launch of the first official online NBA store in the Philippines, NBAStore.com.ph. The site will provide fans in the Philippines with access to securing official and authentic NBA merchandise from all thirty teams directly from their computer, mobile, and tablet devices. Fans can also access items from brands like Adidas, Mitchell & Ness, New Era, Nike, Spalding, Stance, Under Armour, and Upper Deck.
According to IATC President and CEO Melvin Lloyd Lim, "The launch of NBAStore.com.ph strengthens our efforts to extend our reach further across the Philippine archipelago. We are committed to bringing the NBA closer to the fans by outfitting them with the latest authentic NBA merchandise."
NBA Philippines Managing Director Carlo Singson says "With the combined presence of our four brick and mortar NBA Stores in the country and NBAStore.com.ph, we now can provide authentic NBA merchandise to our fans in the Philippines wherever they are. NBAStore.com.ph gives us an exciting new platform to engage our fans and provides them with another touchpoint to our players and teams."
NBAStore.com.ph is the 14th branded international online store, with the league generating a third of its merchandise sales from outside the United States. It will offer a variety of payment options, including credit card, cash-on-delivery, online banking, among others.
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