Thursday, June 29, 2017

ONE Championship renews partnership with ABS-CBN

ONE Championship officially announced its renewal of partnership with the leading media and entertainment organization in the Philippines, ABS-CBN.

Said partnership enables the latter to have access to the former's content, which includes coverage of ONE Championship live events in the country.

Since 2016, the ABS-CBN and ONE Championship partnership has produced many a memorable mixed martial art event, capped off by one of the most watched sporting events in Asian history, ONE: Kings of Destiny, this past April. Per Nielsen Sports, Kings of Destiny netted the highest rating of any martial arts program and even edged out live NBA Playoff coverage of this past postseason.

According to ONE Championship Chairman and CEO Chatri Sityodtong, "ONE Championship is proud to announce its renewed partnership with Philippine television network giant ABS-CBN. ABS-CBN is by far the largest TV broadcaster in the Philippines with reach that spans the entire country, as well as internationally to millions of homes across the globe. The sport of mixed martial arts has seen an amazing year in the Philippines so far, and we are excited to continue this awesome trend of delivering a unique and authentic martial arts experience to fans all across the country."

From ABS-CBN's Head of Integrated Sports Dino Laurena, "Our continued partnership with ONE Championship is a huge boost to our advocacy of promoting sports, including mixed martial arts, to the Filipino audience. We believe that more than to just entertain and to inspire, sports can change people's lives for the better. We are proud to be partnering with the largest sports media property in Asia, ONE Championship, in bringing a world-class MMA experience to our viewers. Who knows, one of them could be a future ONE champion, following the lead of Eduard Folayang and Brandon Vera."

One can check out www.onefc.com for the latest updates on the ONE Championship.

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