Recently, the NBA and Swiss brand Tissot entered into a multi-year global partnership, with the latter becoming the first Official Timekeeper of the NBA, the WNBA, and the NBA D-League.
The partnership is the Swiss company's largest in its 160+ year history, and the first one with a major North American sports league involved.
Tissot's President François Thiébaud says, "Tissot is very proud to join the NBA and to be able to create a bond with the players and the fans. The emotions and the spirit behind the sport will further translate into our products. Our daily work is to dress time. We create pieces of beauty and accuracy but above all of emotionality and that is what sport, and more particularly the NBA, is about."
The alliance sees Tissot work with the NBA in developing a state-of-the-art integrated timing system, including Tissot-branded shot clocks, that is set to be implemented by the 2016-17 season.
NBA Commissioner Adam Silver says, "In basketball every second – or even tenth of a second – can be critical, and this new partnership with Tissot will bring state-of-the-art timing technology to every NBA arena. We are proud to partner with Tissot, a world-class brand with a long history of developing innovative and dependable timekeeping systems."
Tissot, meanwhile, will receive global league licensing rights for timepieces, watches, clocks, and watch accessories for all NBA teams. In addition, it will also become the Official Timekeeper and Official Watch at several league events, including the All-Star Week, the Draft, Summer League, and the Global Games.
In addition, the watch company will make investments across all NBA teams and league broadcast partners, as well as collaborate with the league on a global basis through events, marketing, media, and the launch of NBA-themed creative and advertising.
The partnership is the Swiss company's largest in its 160+ year history, and the first one with a major North American sports league involved.
Tissot's President François Thiébaud says, "Tissot is very proud to join the NBA and to be able to create a bond with the players and the fans. The emotions and the spirit behind the sport will further translate into our products. Our daily work is to dress time. We create pieces of beauty and accuracy but above all of emotionality and that is what sport, and more particularly the NBA, is about."
The alliance sees Tissot work with the NBA in developing a state-of-the-art integrated timing system, including Tissot-branded shot clocks, that is set to be implemented by the 2016-17 season.
NBA Commissioner Adam Silver says, "In basketball every second – or even tenth of a second – can be critical, and this new partnership with Tissot will bring state-of-the-art timing technology to every NBA arena. We are proud to partner with Tissot, a world-class brand with a long history of developing innovative and dependable timekeeping systems."
Tissot, meanwhile, will receive global league licensing rights for timepieces, watches, clocks, and watch accessories for all NBA teams. In addition, it will also become the Official Timekeeper and Official Watch at several league events, including the All-Star Week, the Draft, Summer League, and the Global Games.
In addition, the watch company will make investments across all NBA teams and league broadcast partners, as well as collaborate with the league on a global basis through events, marketing, media, and the launch of NBA-themed creative and advertising.
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