Gatorade Run set for November

This month, Gatorade is set to join the fray of the Philippine running scene, as it is set to launch its own running event this month.

Dubbed the Gatorade Run, it will take place at the Seaside Boulevard at vicinity of the SM Mall of Asia in Pasay City on November 22.

According to Pepsico Philippines Marketing Manager for Hydration Tony Atayde, the Gatorade Run "will cap off what has been a historic year for us." He adds that this event serves as a platform to "reinforce our message of proper hydration," given its role as a global leader in sports performance and with its sports science expertise.

At the event proper, Gatorade will feature a hydration station where runners can get pre-race hydration drinks, a warm-up area where those who would like a full-on warm-up activity before the running proper can do so, and a post-run hydration test area where they can learn about their hydration status instantly.


Participants can opt to run in two distances:

11km: 5am gun-start with PhP 1,100 registration fee
22km: 4am gun-start with PhP 1,500 registration fee

Registration is currently ongoing at runrio.com/gatorade-run-1122 until November 13. Runners who have registered can claim their pre-race kits (containing an Adidas race tee, a race bib, and a timing chip) from November 16 to 19. Participants who are able to finish the race will also receive a finishers tee from Adidas.

2015 had been a special year for Gatorade even before the establishment of the Gatorade Run, with the brand celebrating its 50th birthday, the launch of a new variant dubbed as "White Lightning," and the introduction of a powerhouse cast of brand ambassadors.