2nd Gatorade Run launched

Gatorade Run is back!

After a successful launch late last year, the world's number one sports drink will enter into a partnership with RunRio to set up the 2016 Gatorade Run.

Slated to take place on November 27 at the SM Mall of Asia grounds in Pasay City, runners will once again have the option to either go 11km or 22km.

Over six thousand runners registered in the inaugural edition, where Immuel Camino topped the 11k edition at over 36.5 minutes and Jackson Chirchir topped the 22k edition at over 73.5 minutes.

There were hydration stations that were dotted all across the route, where participants got pre-race hydration drinks, a post-race hydration test area where finishers can instantly learn their hydration status. In addition, a warm-up area was established for those who want to prepare themselves for the run or to cool down after it.

Gracing the occasion last year to support the runners were select Gatorade Ambassadors like Jeron Teng, Jaja Santiago, Chris Banchero, Jett Manuel, and Ara Galang.

The 2016 edition promises to be more exciting, while still emphasizing the important of hydration before and after the race. Pepsico Philippines Marketing Manager for Hydration Tony Atayde says, "Gatorade is a global leader in sports performance and we'll definitely bring that expertise to the run. Learning the benefits of proper hydration is crucial for runners and we look forward to reinforcing that message through the Gatorade Run." He adds, "We're excited to show runners how, whether in sports hydration or a unique consumer experience, NOTHING BEATS GATORADE."

Registration for the 2016 Gatorade Run already started last September 12, with the details already available here.

Gatorade Run set for November

This month, Gatorade is set to join the fray of the Philippine running scene, as it is set to launch its own running event this month.

Dubbed the Gatorade Run, it will take place at the Seaside Boulevard at vicinity of the SM Mall of Asia in Pasay City on November 22.

According to Pepsico Philippines Marketing Manager for Hydration Tony Atayde, the Gatorade Run "will cap off what has been a historic year for us." He adds that this event serves as a platform to "reinforce our message of proper hydration," given its role as a global leader in sports performance and with its sports science expertise.

At the event proper, Gatorade will feature a hydration station where runners can get pre-race hydration drinks, a warm-up area where those who would like a full-on warm-up activity before the running proper can do so, and a post-run hydration test area where they can learn about their hydration status instantly.


Participants can opt to run in two distances:

11km: 5am gun-start with PhP 1,100 registration fee
22km: 4am gun-start with PhP 1,500 registration fee

Registration is currently ongoing at runrio.com/gatorade-run-1122 until November 13. Runners who have registered can claim their pre-race kits (containing an Adidas race tee, a race bib, and a timing chip) from November 16 to 19. Participants who are able to finish the race will also receive a finishers tee from Adidas.

2015 had been a special year for Gatorade even before the establishment of the Gatorade Run, with the brand celebrating its 50th birthday, the launch of a new variant dubbed as "White Lightning," and the introduction of a powerhouse cast of brand ambassadors.