Sprite taps Jokic, Edwards to lead its platform for upcoming NBA season

Joker. Ant. Sprite.

In a country where 62% of Filipinos consider themselves NBA fans  and represent the 3rd largest viewing audience globally , Sprite officially unveils its new global platform, “Never Stop Refreshing the Game,” with the addition of three-time NBA MVP Nikola Jokić to its global basketball athlete roster alongside superstar Anthony Edwards.

Sprite is doubling down on its basketball legacy on a global stage. Earlier this year, Sprite announced its return as the NBA's Official Global Soft Drink.

For decades, Sprite has sat at the intersection of sport, fashion, music, and culture. Since first partnering with the NBA in 1986, Sprite has remained a constant presence in basketball culture, connecting with generations of players and fans through iconic campaigns, unforgettable moments, and partnerships that reflect the sport's evolution. From neighborhood courts to the game's biggest stages, Sprite has continued to show up wherever basketball culture moves next.

"Sprite has a long history of championing the athletes, creators, and communities that define basketball culture. In the Philippines, basketball isn't just a sport—it’s woven into our everyday lives, from neighborhood street courts to national watch parties," said Mikey Rosales, Senior Director for Sparkling Flavors, Coca-Cola Philippines. "'Never Stop Refreshing the Game' is our tribute to that pure passion. We’re bringing Filipino fans closer to the action than ever before, delivering the unmistakable refreshment of Sprite on and off the court alongside exclusive NBA rewards, digital experiences, community court refurbishments, and unmissable moments. Partnering with game-changers like Nikola Jokić and Anthony Edwards allows us to keep pushing the culture forward and refresh how fans experience the sport they love every single day."

Two Icons with the Drive to Keep Refreshing the Game

To ignite its next era in basketball, Sprite is bringing together two of the game's most dynamic forces. While Nikola Jokić and Anthony Edwards represent distinct paths to greatness, they share a singular instinct: a refusal to settle and a relentless drive to evolve the sport.

• Nikola Jokić, freshly named the #1 player for the 2026–27 NBA season in ESPN’s NBA Rank for the third consecutive year*, brings masterclass precision, an unselfish high-IQ playstyle, and massive international reach that bridges fans from North America to Europe and beyond.
• Anthony Edwards, Olympic gold medalist and four-time NBA All Star, brings explosive athleticism, clutch shot-making, and an electric charisma that has made him the undeniable face of basketball’s next generation.

“Basketball brings people around the world together,” said three-time NBA MVP Nikola Jokić. "Sprite has been part of the story for decades and I’m excited to partner with them to continue bringing the game to the next generation.”
 
Anthony Edwards adds: "From Anta Claus to Obey Your Thirst, Sprite’s been cooking up some of the best campaigns that will live on forever. ‘Never Stop Refreshing the Game’ is no different, reminding every player out there to give it their all and stay true to who they are every time they step on the court.”
 
Growing Wherever the Game Goes

By expanding its footprint across the NBA Global Games, Sprite is meeting fans where the sport is being redefined. Through immersive experiences and exclusive promotions, the brand will bring fans closer to the game, including at the NBA Mexico City Game 2026, when Nikola Jokić and the Denver Nuggets face the Indiana Pacers, as well as the NBA Manchester and Paris Games in early 2027.

The game is changing, and Sprite is leading the play.