ONE Championship is set to enter the crypto realm with its exclusive global partnership with blockchain platform Theta Network.
The outcome of this partnership will be ONE.ThetaDrop.com, the online marketplace for ONE's non-fungible tokens (NFTs). These NFTs will be celebrating ONE's superstar athletes and their most memorable moments.
No official launch date has been set, but interested fans can already pre-register there for the first batch of limited ONE NFT packs once they are released.
Top-ranked NFT owners not only will get to own a piece of ONE Championship history but also have the opportunity to reap benefits like backstage passes, ringside seats, as well as other personalized fan experiences.
Group ONE Founder and CEO Chatri Sityodtong shares, "Our exclusive NFT partnership with Theta Network is part of our long-term vision that fan engagement and commerce around our World Champions — and ONE’s commitment to heroes, values, and stories — will transform live sports entertainment. Theta was the best choice of blockchain platforms to build this vision. We look forward to launching ONE NFTs on the Theta blockchain platform, starting with our pre-registration process."
Theta Labs Co-Founder and CEO Mitch Liu adds, "We’re thrilled to welcome ONE Championship to the Theta Network and see a big opportunity to mainstream NFTs powered by Theta to millions of global ONE users. This partnership paves the way to establish Theta as the de-facto standard for video and media NFTs, as the fastest and greenest blockchain built for media and entertainment. We’re at the beginning of Theta’s hyper growth and global adoption heading into 2022 and our partnership with ONE and other upcoming brands will accelerate this."
The collaboration with ONE Championship is the latest in Theta Network's strategy of combining live entertainment and NFTs. They already have a partnership with the World Poker Tour established this past April, and just recently announced an exclusive deal with Katy Perry in conjunction with her upcoming Las Vegas residency next year.
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