New song to mark upcoming LaLiga season

Colombian singer/songwriter Camilo remixed a song of his for the upcoming La Liga campaign.

With the 2021/22 LaLiga Santander and LaLiga Smartbank season set to start on August 13, Colombian singer-songwriter Camilo remixed his song KESI to be the league's official song, infused with football references. A Latin GRAMMY winner and a GRAMMY-nominated artist, he is also one of most-followed artists on social media, with over 25 million followers on Tiktok, 22 million on Instagram, and has six million views on his YouTube action.

The remix highlights the similarities football and music have in generating passion. Football is capable of moving people, just like music, and they are powerful tools for triggering all kinds of emotions. Fusing the two of them magnifies that further.

Camilo shared his feelings being a part of this season: "It’s a dream come true for me to be involved in the LaLiga song for the 2021/22 season. This is the first tour of my life and the first concerts have been in Spain, a country that has really made me feel at home." He adds that, "music and football are one; the passion of singing a song and celebrating a goal go beyond the rational. It makes you connect with the here and now and completely forget everything else. It’s a magical moment."

The upcoming season is significant with fans being allowed back into stadiums for the first time since the eruption of the pandemic. To continue to get things moving, LaLiga is also setting up a new campaign, called #PlayLaLigaSantander. The hashtag reiterates the commitment it has to reaching and engaging with a younger audience through the power of music and football, doing so by incorporating entertainment, technology, and emotion.

LaLiga Global Brand Director Eva Lopez shares, "Thanks to LaLiga’s efforts to adopt its content, Fans under the age of 24 have grown by 10% in Spain since 2017. Fans are finally returning to stadiums in Spain and this season we were in no doubt thot Camilo was the artist who could best help LaLiga get this emotion across to the public." She adds, "Our objective is to unite fans around the heartbeat of football, and now through music as well."