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| Overcoming the odds: Cleveland won its championship overcoming a 3-1 deficit. |
"Even against the toughest odds, hope remains connected to our sporting
spirit."
That is the theme that Nike wants to remind us all about, with the very slow grind back to how it almost was before the onset of the COVID-19 pandemic.
"As professional competition slowly returns around the
world, we at Nike are reminded of the feeling of fandom. The thrill of
experiencing disbelief, with all its reawakening power. And, more over, the
joy of collective celebration."
To highlight it, Nike released a short video, called “Never Too Far Down.” Narrated by LeBron James, it was first aired during The Match II, a charity golf event that featured Tiger Woods, Phil Mickelson, Peyton Manning, and Tom Brady. It was also posted on Nike's social media platforms.
The video is an extension of their "You Can’t Stop Us" campaign.
To mark the occasion, James, Woods and Serena Williams offer their thoughts on the power of sport:
"Even if basketball looks different for a while, I’m excited about the possibility of getting back in the game, because I know how inspiring and powerful sports can be. I think the lessons we learn from sport can inspire us all.” — LeBron James
“Sport can still be a positive force for so many people. I am looking forward to [the charity match] this weekend and creating a platform to raise money for Covid relief and hopefully remind folks of the levity and joy that golf and other sports can bring to the world.” — Tiger Woods
“Sport is the one thing that’s true, it doesn’t matter what you look like, where you’re from. Everything is left out in the arena. For me, I put it all out there on the court as a player, but it also feels that way as a fan. You feel that joy when someone you’re rooting for wins. That’s because of the unity that sports bring us.” — Serena Williams
To mark the occasion, James, Woods and Serena Williams offer their thoughts on the power of sport:
"Even if basketball looks different for a while, I’m excited about the possibility of getting back in the game, because I know how inspiring and powerful sports can be. I think the lessons we learn from sport can inspire us all.” — LeBron James
“Sport can still be a positive force for so many people. I am looking forward to [the charity match] this weekend and creating a platform to raise money for Covid relief and hopefully remind folks of the levity and joy that golf and other sports can bring to the world.” — Tiger Woods
“Sport is the one thing that’s true, it doesn’t matter what you look like, where you’re from. Everything is left out in the arena. For me, I put it all out there on the court as a player, but it also feels that way as a fan. You feel that joy when someone you’re rooting for wins. That’s because of the unity that sports bring us.” — Serena Williams
The short video can be seen below.
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