With the cononavirus pandemic forcing LaLiga to pause since mid-March, the league has continued its societal development efforts, including some high-profile solidarity actions whilst in quarantine.
Among such efforts is the "LaLiga se juega en casa" (LaLiga is played at home)
campaign, which raised 1.2 million euros for the purchase of medical
equipment and other key items. Also drawing attention for the league is
the LaLiga Santander Fest, a macro charity music concert, as well
as the LaLiga Santander Challenge, an eSports tournament that drew over
61 million fans around the world.
LaLiga has also conducted activities that are mainly for those who are affected by the pandemic the most in Spain and the rest of world, including societal and sporting projects for youth development, permanent academies, the establishment of socio-educational schools, social intervention projects and activities. Other additional actions include local scouting projects with high performance visits to Spain, collaborations with national teams, training sessions for coaches and managers, annual Spanish Academies Meetings, and crafting MoUs with national leagues and federations.
As a result of these efforts, LaLiga has been able to run 313 projects across 35 countries since September 2015, with 645 league coaches training two hundred thousand children and twenty thousand coaches and educators. In addition, 284 socio-educational schools have been established, with 32 MoUs crafted with leagues and federations in 26 countries. Such effort open the possibilities of future sporting and social projects down the line.
With the slogan, "We have an obligation to give back to society what society has given us," LaLiga views the values borne out of football as an ideal means of building a better society. With that in mind, the league has utilized its influence and experience to establish means to spread these elements, especially in these current times.
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