ANTA named as PBA Official Footwear

ANTA and the Philippine Basketball Association

ANTA continues to make waves in the local basketball scene, as the global sportswear giant is now the official footwear partner of the Philippine Basketball Association.

League commissioner Willie Marcial says, "We are thrilled to welcome ANTA as our official footwear partner. ANTA's commitment to innovation and quality aligns perfectly with our vision to elevate Philippine basketball. This partnership promises exciting developments for PBA players and fans, and we are confident it will contribute significantly to the continued growth of the sport."

ANTA Philippines General Manager JP Paglinawan adds, "Teaming up with the PBA gives us the opportunity to support these athletes perform at their best at the highest level of basketball locally. Partnering with the PBA comes at a perfect time when ANTA is growing at a very rapid pace across the country. Together, we look forward to further developing the future of both brands and more importantly, Philippine basketball."

Aside from the league, ANTA formed partnerships with three PBA ballclubs to act as its team outfitter: the TNT Tropang Giga, the Magnolia Hotshots, and the Rain or Shine Elastopainters. The deal with the Elastopainters in particular includes a future rollout of community programs that reflects ANTA's dedication in supporting local basketball and fostering its future.

ANTA also unveiled its advertisement that illustrates its partnership with the PBA, which includes PBA greats Alvin Patrimonio and Benjie Paras and its current standouts. 

In addition, they have extended their specific partnership with San Beda, one in place thanks to their ANTA Varsity Project, to include the Red Lions' participation in the upcoming PBA D-League under Marinerong Pilipino.