Century Tuna launches "Superbod Life" Community

On its 20th anniversary, the Century Tuna Superbod legacy expands beyond the runway and into the real world. This milestone reinforces a fitness movement that continues to empower every Filipino to confidently unleash their "Superbod Era" in a supportive, no-judgment environment. Rather than shifting gears, this evolution brings to the forefront what Century Tuna has long championed: that being a Superbod is an accessible, daily lifestyle meant for everyone.

This vision recently ignited a massive advocacy with the launch of the first Superbod Era Strava Challenge, rallying over 58,000 Filipinos of all ages, abilities, and backgrounds. The overwhelming response to this digital challenge showed that Filipinos are more than ready to take part in the community Century Tuna has long been working to build—a welcoming online space where everyone, regardless of where they are on their fitness journey, can connect, support each other, and celebrate their progress together.

To kick off this initiative, Century Tuna held its first Superbod Life community run in partnership with Megaworld, demonstrating how a supportive community, both online and offline, can empower individuals at every stage of their Superbod path. Joining the run were Century Tuna Brand Ambassador Atasha Muhlach and Super Bowl Ambassador Emilio Daez, inviting Filipinos everywhere to be a part of this collective space and unleash their best fitness eras.

Welcome to Your Fitness Era: Join the Superbod Life Community

The Century Tuna Superbod Life Community is a dedicated safe space where members can get all-access to uncomplicated, top-tier advice on fitness and nutrition, real-life inspiration, and practical tips designed for everyone. Whether you are a starter taking Day 1 or a restarter ready to take your fitness journey one day at a time, this platform offers a 100% support, zero-pressure environment.

More than achieving a singular fitness goal, being a Superbod is a sustainable way of life. That is why the community is built around a holistic, easy-to-follow framework: Move Super, Fuel Super, and Live Super.

Through Move Super, members unlock real-life advice through Q&A sessions with fitness experts, practical workouts that make consistency achievable for any lifestyle, and exciting on-ground meet-ups where they can break a sweat and share encouragement with one another.

Fuel Super simplifies nutrition with easy-to-follow guidance like 5-minute meal ideas, clever snack swaps, and practical preparation tips that fit seamlessly into even the busiest schedules.

Meanwhile, Live Super focuses on sustainable wellness habits and overall well-being, proving that a healthy lifestyle is built in the small, everyday choices. More than anything, it is a space where you can experience true transformation simply by being surrounded by real people who are navigating the exact same journey right alongside you.

Built for Real People, Real Journeys

“We realized that many people, especially beginners, hesitate to start their fitness journeys because they often feel like getting into fitness is complicated—like it is something only a few can access and pull off,” shared Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. “The Superbod Life community was built to change that perspective. It is a safe space where members can learn and be inspired by peers going on the same journey and from experts who can guide them toward their health goals. At Century Tuna, we truly believe that everyone has the potential to reach their ‘Superbod Era’—they just need the right place to start.”

“This community is exactly what Filipinos need in their fitness journey, and I am blessed to be part of something this big,” shared Century Tuna Brand Ambassador Atasha Muhlach. “What makes Superbod Life so special is that inspiration doesn’t just come from brand ambassadors like us, but from the real-world stories, shared struggles, and genuine experiences of the everyday people you’ll meet in the community.”

Fueling the Long Run

As Century Tuna welcomes Filipinos into their "Superbod Era," the brand highlights proper nutrition as a vital pillar of fitness. Achieving one’s goals requires the right balance of protein, vitamins, and minerals, which is exactly what Century Tuna delivers in its products.

Those sprinting into their fitness journey can also find premium convenience with the latest ready-to-eat tuna and rice meal in a can, the Century Tuna Super Bowl, packed with protein, Vitamin B3, and Omega-3 DHA to fuel the body on the go.

“I finally have a nutritious meal I can take anywhere to my runs or gym sessions,” said actor and host Emilio Daez. “With the Century Tuna Super Bowl, it’s a ready-to-eat meal option that perfectly fits an on-the-go professional schedule. Bonus treat for many Filipinos is that you get all of this for only P29 per can.”

Century Tuna also recently announced the official on-ground casting call for Superbods 2026. Aspiring participants can pre-register at https://bit.ly/2026-superbods-pre-registration, or head on to Space at One Ayala, Makati City, on June 27–28, 2026, from 9 AM to 5 PM.

Join the Superbod Life Community by visiting https://www.facebook.com/groups/superbod.life. Watch out for exciting giveaways and events happening this month for the Superbod Life community! 
 
For more information on the upcoming Superbods competition, visit https://centurytuna.ph/ or watch out for updates on Century Tuna’s Facebook page at  https://www.facebook.com/centurytuna. 

Century Tuna fetes Mt. Everest summiteer Jeno Panganiban

Jeno Panganiban

Century Tuna officially celebrates the return of mountaineer and Superbod athlete Jeno Panganiban to the Philippines after successfully reaching the top of Mount Everest, the world’s highest summit.

Through a couple of months of relentlessly climbing the unforgiving terrain and enduring the frigid climate of Mount Everest, Jeno has etched his name in Philippine history as the youngest male Filipino who has reached its summit in almost two decades, inspiring a new generation of Filipinos to embrace the challenge of facing their own summit with strength and proper nutrition.

Century Tuna honors his monumental achievement and welcomes Jeno home, shining a spotlight on his triumphant ascent. He embodies strength, endurance, and resilience in his pursuit to reach the summit of the world. 

“When we were approaching the summit, I approached it with pride because by that time, we knew that the whole nation was watching us. And I felt emotional because I was able to carry the Philippine flag to the top of the world,” Jeno shared as he recounted the once-in-a-lifetime experience. 

Jeno’s summit to the world’s peak is a testament to years of hard work and dedication to fueling his passion for mountaineering and optimizing his lifestyle. He transitioned from a former software engineer, working a 9-to-5 job, to owning a distribution business, supplying healthy produce to restaurants across Metro Manila, which has given him the flexibility to control his own time. 

When he set his sights to finally achieving his long-time dream of conquering Mount Everest, Jeno knew that it required singular focus and relentless drive. It wasn’t only about rallying together all his previous mountaineering experiences. It was also about actively choosing to go through extreme preparation and intentionally nourishing his body with the right nutrition that can push him to become one of the Philippines’ national prides.

From high altitude sickness, hazardous weather, to the looming threat of avalanches, Jeno persisted through the life-threatening challenges. He endured temperatures reaching below freezing, extreme sun exposure burning, and loss of oxygen as he was reaching the summit while pushing through exhaustion. 

“You have to be comfortable in being uncomfortable,” says Jeno. “So every day, we made sure that our bodies were in the right condition. I made sure my body and mind were ready for the push.”

With Century Tuna as his partner, Jeno was able to bring his A game to his climb. His remarkable resilience to climb to an elevation of 8,849 meters is nourished by his favorite Century Tuna meal, the classic combination of Century Tuna Hot and Spicy with saltine crackers, a comfort food that’s easy to prepare but packed with protein to keep him energized throughout his arduous training and long ascent.

His journey perfectly embodies Century Tuna’s “Fit for Any Role” campaign, highlighting the brand’s celebration of the multi-faceted image of fitness and its part in helping individuals face any role. 

“Century Tuna is proud and honored to support Jeno’s journey because he is a living testament that anyone can face their own summit. He has shown us that through properly nourishing the body and building up strength, everyone can go after their dreams — a pursuit that Century Tuna has always championed. He is an inspiration, not just to his fellow athletes, but to all of us who take on life’s challenges every day,” said Century Pacific Food, Inc. Executive Vice President and Chief Operating Officer, Mr. Greg Banzon.

Century Tuna challenges every Filipino to define their own summit. Whether they want to achieve a fitness milestone, a personal goal, or a monumental accomplishment, being fit with Century Tuna means being ready to take on the challenge.

Jeno Panganiban successfully climbs Mount Everest, returning the Philippine flag to the peak after almost two decades

Jeno Panganiban atop Mt. Everest

Almost two decades after the last Filipino summited Mount Everest, Jeno Panganiban, along with two other mountaineers, has made history, putting the Philippine flag back on top of the world.

A graduate of Bachelor of Science in Computer Science at De La Salle University, Jeno developed his love for hiking when he was a third-year college student. In 2016, encouraged by friends and classmates who posted their hiking photos on social media, Jeno set out to climb his mother mountain, the first mountain that a hiker summits, Mount Talamitam in Batangas, at 21 years old. 

Nine years later, he is the youngest male Filipino and the 11th Filipino mountaineer to summit Mount Everest.

“It’s not a light undertaking, and it’s not for everyone,” shares Jeno as he recounts the challenges he experienced throughout his climb. For him, preparing for a climb that fewer than 10,000 people on Earth have accomplished requires years of hard work and dedication.

He resigned from his position as a software engineer and started his own distribution business that supplied healthy fruits and vegetables across Metro Manila to fully dedicate himself to his passion. Unbound to the routine schedule of corporate life, Jeno now had more time to pursue the ambitious climbs that few mountaineers could only dream of.

He first visited the Mount Everest Base Camp, the first of the five camps and the lowest elevation camp of the mountain, in 2022, when his aspiration to reach its summit began.

Since then, Jeno has dedicated his training to climbing Mount Everest. His first test that helped him prove his ability to achieve his dream was reaching the top of Mount Manaslu in Nepal, the 8th highest mountain in the world with a peak of 8,163 metres, in September 2024 and two weeks later, climbing a more technical expedition requiring rock climbing, ice climbing, and fixed-line ascent, Mount Ama Dablan in Nepal. 

In April 2025, he returned to Nepal and began his ascent to the world’s highest peak with the full support of his family, loved ones, friends, and Century Tuna, along with Filipinos across the country. 

From Everest’s Base Camp to Camp 4, he encountered numerous life-threatening challenges that tested his physical limitations and mental capacity.

“You have to be comfortable in being uncomfortable,” says Jeno. “So every day, we made sure that our bodies were in the right condition. I made sure my body and mind were ready for the push.”

The first challenge that every Mount Everest summiteer faces is the Khumbu Icefall, a treacherous shifting terrain of seracs (towering ice columns), deep crevasses, and unstable ice blocks that can fall into deep snow cliffs at any time.

As Jeno and his expedition team forged higher up the mountain, they faced increasingly freezing temperatures and high altitudes that pushed their bodies to their limit. With the lack of oxygen from the thin mountain air coupled with raging winds, some mountaineers experienced various combinations of altitude sickness symptoms, including migraines, nausea, vomiting, dizziness, fatigue, and lack of appetite.

Relying on his training, Jeno rallied through these challenges while experiencing snow blindness and intense sun exposure. He recalled powering through losing the feeling of his fingers and toes at various periods during the climb because he was determined to reach the top, a dream that is, finally, within his reach. He did not want his fellow Filipinos to wait another 20 years for the Philippine flag to be raised on the highest global stage. This journey was more than just about reaching the summit, it was about showing every dreamer back home that with courage in the heart and perseverance in the soul, even the impossible can be within reach.

And when he finally stood at the top of the world, that dream took on a breathtaking form, witnessing the astonishing curvature of the Earth was unlike any other experience in his life.

“It’s an incomparable feeling. At first, I didn’t register that I was already there. But when it sunk in, I realized that I was on top of the world. I was higher than any person or any animal in the world,” recalls Jeno.

For most, conquering the summit of Mount Everest would be the end of a lifelong journey, the peak of their mountaineering career. But for Jeno, climbing Everest was a pace setter. He is already planning his next climb. He has set his sights on summiting K2, nicknamed The Savage Mountain for its extreme climbing difficulty and dangerous conditions, located on the border between Pakistan and China. Eventually, he plans to finish climbing the 14 mountains on Earth with peaks above 8,000 meters, known as the “8,000-meter peaks.”

Jeno has more summits to conquer and he hopes that someday he can pass on the lessons he learned along his climbs to the next generation of Filipino mountaineers who will continue to wave the Philippine flag on top of the world.