EASL reveals makeover for the 2025-26 season

EASL: Your Game

The East Asia Super League tweaked its look for the upcoming 2025-26 season.

Considered as arguably the top-flight in continental basketball in Asia, the EASL in its third season under its current iteration thought it was time to show love and appreciation to everyone who made it possible all across the region, from the teams and their fans to the league's partners.

As such, the thrust for this coming campaign centers on it being "Your Game."

Choosing this messaging allows the EASL to emphasize that "every city, every court, every possession is part of that limit-defying experience you share with Asia’s top teams and athletes." As the EASL will not exist without the fans.

The logo redesign and creative shift that has a clean and modern identity that matches the league's momentum and vision, noting the recent gains Asian basketball has made in the global stage.

In addition, "Your Game" provides a messaging towards the youth in the region that "their heroes once stood in where they currently stand, with a ball, a court, and a dream they made their own",  something now in place thanks to the EASL's Future Champions program. 

EASL Creative Manager Hadrein Damalerio shares about the new identity, "We saw an opportunity to create a brand identity that not only stands out but stands for something. It reflects our ambition to build the most elevated basketball platform in Asia. The design bridges our previous typography with added symbolic motion, capturing the rising energy of basketball across Asia and our commitment to push it forward."

Vice President and Head of Marketing Mat Morgan adds, "Your Game’ is more than a campaign, it’s an open invitation. Whether it comes from us, our teams, or the fans, it always says the same thing: this league is for you. It’s personal, it’s cultural, and it’s built to welcome everyone into the story."

The upcoming season sees the league add another team from Japan through its cup champion, as well as an inaugural representative from Mongolia.