LaLiga remains committed in addressing racism

The fight against hate and racism seems never-ending, but LaLiga is still continuing to raise the banner towards addressing these issues.

Since the 2015/16 season, the league has established a project called LALIGA VS project, a platform whose mission is "education, prevention and taking firm action against racist attitudes and behaviours, while bringing together all the activities carried out by LALIGA and its clubs to help eradicate racism, abuse and hate in society."

With that in place, they have already undertaken over seven hundred initiatives and projects aimed to erase hatred and racism on AND off the pitch, as well as to promote a more inclusive and tolerant society, utilizing education, prevention, and taking firm action.

Some of these efforts remain constant, which includes lectures and training sessions conducted by LaLiga's Integrity and Security department, as well as the Future Fans project organized the league's foundation. For this particular campaign, over 150 such courses have been shared to the clubs, youth players, students, coaches, and even members of the Spanish police.

Others have taken the fight digitally, like the creation of MOOD (Monitor for the Observation of Hate in Sport) as a means to measure conversation and the level of hate and racism on social media.

The LaLiga teams by themselves have also taken one-off actions, like Valencia's VCF World project, or FC Barcelona's day against LGBTI-phobia.

As a result of such moves, LaLiga's Legal, Integrity, and Safety Offices have received over five hundred complaints reporting about abusive chants at the different football stadia. In addition, three allegations have been examined and investigated over the past year since the league launched a reporting channel for abusive behavior.

For the holiday season, LaLiga has created this particular campaign, entitled "The Three Kings see everything. Children do too."

In unveiling the video, they highlighted the idea that "fans who come every weekend to the stadiums are aware that every gesture has consequences among children."

The end of the video comes with a simple message, "Inspire with your own example,"

According to LaLiga, it "makes a direct appeal to fans and for them to understand that the end to violence and hate inside and outside football starts with them. And what better time of year than Christmas to remember the importance of protecting the youngest among us from such negative examples."