United City Football Club forms kit partnership with CHRONOS, reveals design for upcoming AFC Champions League

CHRONOS unveiled as the official kit supplier of United City Football Club (UCFC) ahead of the 2021 AFC Champions League campaign

Reigning Philippines Football League champions United City Football Club revealed this week their kits that they will use in the upcoming AFC Champions League season, where they make their Group Stage debut.

Chronos Athletics helped with the design of these kits. They are also set to serve as the team's kit supplier for this season. This is different from the fan-designed kit commissioned by the UCFC, which is set to be used for the upcoming PFL season.

UCFC co-founder Eric Gottschalk shares, "I'm very excited to announce that Chronos Athletics will be the official kit supplier of UCFC for the 2021 season.  We continue to stay true to our mission of supporting local businesses involved in football in the Philippines while not compromising on the quality required for our professional players." According to him, "We believe this historic event for Philippine football deserves a special jersey. Thank you to our new partners from Chronos Athletics to make this possible."

He adds, "We are also excited to have found a dynamic partner who shares our vision of how football can be promoted, and we are thrilled that we were able to develop a limited-edition jersey just ahead of the AFC Champions League campaign..."

Eric also says, "Chronos not only involved us in the development of the AFC Champions League design, but it also ensured that we have a complete distribution and marketing channel behind our merchandise range..."

Chronos Athletics founder Lloyd Yniguez had this to say about their new partnership, "Chronos Athletics is proud to be chosen to become the official kit supplier and merchandiser of UCFC, undoubtedly currently the most dominant Club in the Philippines. The aim is to promote the brand of UCFC and to make the merchandise products available to fans in the Philippines as well as abroad..."

The announcement is the latest development of UCFC with regards to making their merchandise available to the public, one that has integrated both marketing and logistical solutions. Gottschalk concludes, "It all goes back to make sure we are as close as possible to our fans and the community; without them, we are nothing. We need to be able to communicate to and through our fans, and having our team jerseys available for purchase is just one of the vehicles we are exploring."

Pre-orders of the new kit and other merchandise can already be conducted through the team's official website, https://www.unitedcityfootballclub.com/. Inquiries to Chronos Athletics can be coursed through their online shopping platform in Shopee, as well as through their Instagram and Facebook page (chronosathletics.ph).

Among the options potentially available for fans to purchase are customized replicas of the AFC Champions League kit, both in home yellow and away black, with "Premium," "Cheer," and "Fan" versions. Training kits are also available, and with the current pandemic ongoing, branded face masks.

The squad is already preparing for their camp in Dubai, which is slated from May 30 to June 20, with the Group I matches against Beijing FC (June 26 and July 8), Kawasaki Frontale (July 2 and 5), and either Daegu FC or Chiangrai FC (June 29 and July 11) taking place in Tashkent, Uzbekistan.