Wilson reveals game ball for 25th WNBA season

new game ball, c/o Wilson

In line with the upcoming 25th season of the Women's National Basketball Association, the league and Wilson Sporting Goods Co. unveiled the official game ball to be used for the campaign.

 Wilson Global Marketing Director for Team Sports Amanda Lamb shares, "We are thrilled to be tipping off our partnership with the WNBA in advance of a historic 25th milestone season. Introducing the Evo NXT to the pinnacle of the women’s game, and announcing our first WNBA Advisory Staff member, all in the midst of Women’s History Month, is truly a momentous occasion for Wilson."

WNBA Commissioner Cathy Engelbert shares, "As we head into our 25th season with more momentum and energy than ever, we are excited to be partnering with Wilson on our new official game ball. We’re grateful for Wilson’s partnership and commitment to women’s basketball, and the updated white and fire orange look signifies a new chapter for the WNBA brand and our game."

The new ball integrates Wilson's Evo NXT construction, featuring an enhanced grip and a soft moisture-minimalizing feel, alongside its 100% composite leather construction.

Aside from the new ball, Wilson is also introducing its first member to their WNBA Advisory Staff, three-time WNBA All-Star Liz Cambage. The Aussie center for the Las Vegas Aces will provide feedback on testing and collaborate on Wilson basketball products.

Cambage says, "I’m so excited to be the first WNBA player on Wilson’s Advisory Staff. It’s beyond important for women like me to have a seat at the table to influence creative ideas and provide performance insights."

Cambage is the latest member of Wilson's Basketball Advisory Staff, which includes skills coach Chris Brickley and 3x3 legend Dušan Bulut. Established almost ninety years ago, the program is over ten thousand strong, representing differing sports worldwide.

Wilson and the WNBA will also reveal their collaborations when the 2021 WNBA season starts, including three launches that include collaborative designs.

The WNBA game ball will be made available starting May 3 on wilson.com, with select retailers by May 17.

This is the latest partnership Wilson has with the NBA, which will have accompanying activations with the WNBA, NBA G League, NBA 2K League, Basketball Africa League, and the upcoming 75th NBA Season in 2021-22.