The time and format may have changed for the ongoing 2020-21 season of the NBA, but some things never change, namely the Filipino appetite for the sport.
The NBA revealed some metrics involving NBA Tip-Off Week and Christmas Day earlier this week, with NBA Tip-Off being the most viewed week in the fifteen-year history of the league's official channel on YouTube.
Fans consumed over five million watch hours from the videos, a five-fold increase compared to last season's NBA Tip-Off. Most of that boost involved the Philippine audience, whose data shows they spent ten times more watching NBA YouTube content in the same time frame than last season, particularly with the licensed game recaps. Similar increase was noted from the US audience.
The league also reported that the Los Angeles Lakers' win over the Dallas Mavericks drew the league's largest average audience of all measured international markets for its five Christmas Day games. That game, which the Lakers won, 138-115, was the lone one shown on free tv via TV5 for the Filipino audience.
Notable amongst such markets is a 345% increase in viewing from the Philippines comparing the last two seasons. A portion of the 2019-20 NBA Season had been shown on CNN Philippines, including the Christmas Day matchup between the Los Angeles Clippers and the aforementioned Lakers, before the league secured a multi-year local broadcast rights deal with Cignal TV. Otherwise, fans could watch games only through NBA League Pass, which remains an option for this season and beyond.
Other markets that had a significant increase in viewing for the 2020 NBA Christmas Day games compared to last year are: Portugal (72%), Spain (63%), Denmark (51%), Taiwan (38%), and Mexico (23%)
In addition, Filipino NBA fans generated triple the amount of views and watch time on the league's YouTube channel for Christmas Day 2020 compared to its 2019 counterpart.
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