FIBA enters into exclusive partnership with SMART

FIBA on Thursday announced an exclusive global partnership with Smart, one that will last until the end of 2023.

The partnership was revealed through a virtual press conference between both parties and the Samahang Basketbol ng Pilipinas, which is one of the co-hosts of the 2023 FIBA Basketball World Cup.

The deal assures SMART of key commercial rights across all FIBA competitions throughout its deal, which includes the Olympic Qualifying Tournaments, the different FIBA Continental Cups, the FIBA Youth World Cups, and both Basketball World Cups (women in 2022, men in 2023).

With the use of SMART's 5G in the recent All-Filipino Cup of the Philippine Basketball Association, the Philippines' leading mobile services provider will lend their technological know-how to FIBA as well in the lead up to, and during the upcoming FIBA World Cup. Their cooperation is also expected to provide a wide array of exciting experiences for the athletes and the fans worldwide.

Representing FIBA in the announcement is its Secretary-General Andreas Zagklis, while wearing both hats in the press conference are Manuel V. Pangilinan (PLDT Chairman, SBP Chairman Emeritus, FIBA Central Board Member) and Alfredo S. Panlilio (SMART President and CEO, SBP President).

MVP shares, "Our partnership with FIBA is a milestone for the whole nation, just as it is for our company. Through Smart's mobile innovations, we look forward to introducing immersive digital experiences that will bring hardcourt action to the fingertips of basketball fans around the world and connect us all in our love for the sport."

Panlilio adds, "This is a huge step in bringing our athletes closer to the world stage. Smart has always been at the forefront when it comes to supporting Filipino athletes and their journey to greatness."

Zagklis shares, "We are extremely pleased to welcome Smart Communications as a FIBA Global Partner. Joining forces with a leading telecommunications company such as Smart will bring unrivalled opportunities in the lead up to the FIBA Basketball World Cup 2023. Giving our fans the best ever experience, whether at home or in arenas, is a crucial aspect of any FIBA event, and even more so for this flagship competition. We are looking forward to working with Smart to harness their state-of-the-art technologies and 5G capabilities to deliver the most connected and engaging FIBA Basketball World Cup to date."