ONE Championship continues on securing partnerships for its brand, with the latest involving Facebook.
The alliance allows for ONE Championship to put together content that would be exclusively distributed on Facebook Watch, as well as IGTV. The customized content includes unique camera angles and behind-the-scenes footage, among others.
It also establishes a channel on Facebook Gaming for ONE Championship's top athletes to stream gameplay and provide gaming commentary. A separate channel will also be launched on Facebook Gaming for ONE eSports.
Aside from those, ONE Virtual Reality content will now be available on the Venues app in the Oculus platform, allowing martial arts fans worldwide to be virtually experience being in the best seat in the house.
These new ventures solidify an already impressive relationship ONE Championship has with the social media platform, as its page already has over 25 million followers, with over five billion platform video views in 2019.
On the new partnership, ONE Championship Group CCO Hari Vijayarajan shares, "ONE Championship is committed to finding new ways to connect authentically with our fans and allow them to experience the stories of hope, strength, dreams, and inspiration created by our athlete superheroes. Our long-term partnership with Facebook has been instrumental in allowing us to build reach and audiences around the world. We are excited to expand our partnership and leverage the power of the Facebook platform, be that VR with Oculus, the rapid growth of esports and community gaming with Facebook Gaming, or simply non-stop action clips for Facebook Watch you cannot find anywhere else."
For Facebook, Asia-Pacific Director for Sports Partnerships Joyee Biswas adds, "We’re thrilled to extend our partnership with ONE Championship as we grow our sports collaboration across our platform. Community is at the core of ONE Championship and we will continue to help them reach their audiences whether it is through premium content in Facebook Watch, or to our new engagement opportunities through Facebook Gaming. The announcement today to also bring content to the Oculus platform is testament to ONE Championship’s ability to anticipate where their community will engage and create a meaningful experience for fans."
No comments:
Post a Comment