United City Football Club reveals new crest

United City Football Club crest, as designed by Grit Sports' Gerard Andaya

United City Football on Wednesday revealed their team crest, as it continued to share its progress after its recent takeover of Ceres-Negros FC.

The announcement was made during the SPIA-Asia webinar featuring co-founder Eric Gottschalk, where he also discussed the continued development of the new club to viewers.

Designed by Gerard Andaya of Grit Sports, the final design of the crest was the result of a logo design contest, enabling fans to be part of the growth of the club. It was one of five finalists, picked from over three hundred entries worldwide, with almost a third of them being Philippine entries. Andaya's design received 58 percent of the votes, according to Gottschalk, who adds, "This is only the beginning of many fan activations, as we intend to be a club focused and dedicated to our fans.  We also intend to have a million followers on social media by year end, and to have a membership program with 5,000 registered members by year end as well."

Entries were required to provide an accompanying description of the crest, with Andaya sharing his as follows: "A circular crest not too different from its original identity to acknowledge the roots of the club.  With two (2) stars which pay tribute to the origins of the "Ceres–LaSalle" & "Ceres–Negros" heritage." As for the center of the logo, he describes it as a "Geometric patterned football to represent that football is at the center of the club’s existence, while the symmetry of the ball stands for “Unity & Stability."" As for the solid outer circle, it "Symbolizes the solid fans, being the club’s foundation that holds everything together."

For his efforts, Andaya is rewarded PhP 10,000 and a customized jersey.

Ten additional fans also received customized jerseys as well: Cicile Casmiro, Aero Estrellado, Mark Galang, Kim Angara, Frederick Ajose, Joseph Ubas, Rene Divina, Hannah Vergara, Novy Salas, Loue Salvado.