MILO and PHISGOC formalize SEA Games partnership

A celebratory toast between PHISGOC and Milo Philippines, flanked by Milo Champions Kiefer Ravena, Alyssa Valdez, and Pauline Lopez.

MILO reaffirms its commitment to the advancement of local sports with its partnership with the Philippine Southeast Asian Games Organizing Committee (PHISGOC) for the upcoming 30th Southeast Asian Games, vowing to continue to energize Team Pilipinas in their quest to become champions.

Serving as witnesses to the event are a couple of national athletes who also happen to be MILO champions: Volleyball icon Alyssa Valdez and Taekwondo sensation Pauline Lopez. Both ladies lauded MILO Philippines for their continuous efforts in championing athletes in the local and global setting.

Valdez shares, "When we hear the crowd cheering their hearts out for us, it’s a special feeling. It helps me hit harder, jump higher, and play smarter. It allows us to believe that we can overcome the odds and win together."

Lopez adds, "There will always be doubters and naysayers who will try to pull you down. Instead of being affected by their negativity, I channel all my efforts towards proving them wrong, becoming a stronger version of my self, and in the process inspiring others, especially young girls."

Both ladies form the centerpiece of a series of inspirational videos that are to be released in the run-up for the SEA Games. As they gear up for their respective stints, the videos capture the moments they displayed discipline, confidence, and determination during training and the rousing effects of having a nation of champions encouraging them in every step of the way. These will be posted on MILO Philippines' Facebook page, as well as the Youtube page of Nestlé Philippines.

The 2019 SEA Games' theme and motto "We Win As One" celebrates unity in diversity and heralds the importance of teamwork and sportsmanship amongst Filipinos, as well as with the rest of the ASEAN community. Such principles fit with the lifelong values MILO espouses with its grassroots programs: the MILO Sports Clinics, MILO Barangay Liga, MILO Champ Camp, MILO Little Olympics, and the National MILO Marathon.

Nestlé Philippines-MILO Vice President Veronica Cruz shares, "As a longtime supporter of Philippine sports, it is with great honor and a privilege that MILO comes in as a gold partner for the historic 30th SEA Games. As our athletes and local sports communities continue to work hard in the preparation for the SEA Games, we want to help energize the country to cheer them on and let them know that we are all with them in defending our home court, win or lose."

Officially slated to take place from November 30 to December 11, the 2019 SEA Games is set to be the largest edition ever, with just under ten thousand athletes and team officials participating in 56 sports. Alongside them are just over two thousand technical officials, 1,500 members of the press, and twelve thousand volunteers, with a reach of as much as half a billion viewers.

New Clark Sports Village serves as the main hub, with the Subic Bay Freeport Zone acting as the secondary hub and the tertiary hub found in Metro Manila and its surrounding areas.