Milo launches Champ Camp and Barangay Liga

Milo Champ Camp and Milo Barangay Liga

On Wednesday, Milo Philippines reaffirmed its commitment to getting the Filipino child into sports, establishing a couple of programs that would achieve that objective, with the Milo Champ Camp and the Milo Barangay Liga.

According to Nestle Philippines, Inc. Vice President Willy de Ocampo, "Milo is proud to kick off these two latest additions to our growing portfolio of grassroots sports programs, which will be offered for free. It is our hope that by reaching out to different public schools and barangays around the country that more parents and kids will realize the value of sports, and ultimately, build a nation of champions."

The Milo Champ Camp will be conducted in partnership with the Department of Education, with a pop-up one-day clinic being established to teach basketball, volleyball, and football to public school elementary students. Complementing this are insightful talks that are addressed to the parents, aimed at reminding them on the value of getting their kids into sports as well as the importance in providing proper nutrition and energy to kick off a normal day. Tabled to commence starting this coming school year, with a planned rollout to three hundred public schools across the country, with an estimated reach to be around half a million students and thirty thousand parents.

Addressing the media about the Champ Camp, Milo Consumer Marketing Activations Executive Kevin Mauricio shares, "Learning continues outside the classroom, and we at MILO want to reach out to both parents and kids by providing an interactive glimpse into popular sports. We want to introduce the basics of popular ball sports by offering a hands-on experience for elementary students, and give importance to sports in the child’s overall development."

The Milo Barangay Liga, on the other hand, highlights Milo's desire to establish a safe place to play for kids at the barangay level. To do that, Milo is looking to rehabilitate basketball courts at a hundred barangays across the country, as north as Baguio to as south as General Santos City. They will also replenish the venue with sports equipment, transforming them into a Milo Court of Values.

Addressing the media about the Barangay Liga, Milo Sports Executive Lester Castillo shares, "All these efforts are being made so that the barangay’s young residents, and even children from surrounding communities and nearby schools will have access to well-conditioned sports venues and become inspired to go out and play. We want to encourage kids in the barangays to become more active through sports, and not be too consumed with their gadgets. We envision Barangay MILO Liga to be a training ground for young athletes to pick up at least one sport, develop their skills, and hone their character as future champions. We are very thankful to the barangays who have partnered with us to rally behind this advocacy."