The NBA touts itself as a global league and with the NBA All-Star Weekend, it once again gets to flex its muscles and showcase its worldwide reach.
For starters, the 2018 edition of the NBA All-Star Weekend, which includes the Mtn Dew Kickstart Rising Stars, State Farm All-Star Saturday Night, and the All-Star Game itself, will be shown to fans in over 215 countries and territories, doing so in over fifty languages.
There are fourteen players of international descent who are participating in this special weekend, including the likes of Giannis Antetokounmpo, Joel Embiid, and Al Horford. Most of these players are taking part as members of the Team World in the Mtn Dew Kickstart Rising Stars, which uses a USA vs the Rest of the World format for the fourth straight year.
The ten members of Team World come from nine different countries, with five of them being alumni of the Basketball Without Borders initiative, a collaborative program set up by both the NBA and FIBA.
The five BWB alums are: Embiid (BWB Africa 2011), Lauri Markkanen (BWB Europe 2014 / BWB Global 2015), Jamal Murray (BWB Global 2015), Frank Ntilikina (BWB Europe 2015 / BWB Global 2016), and Dario Saric (BWB Europe 2010).
The NBA is set to conduct its fourth BWB Global Camp at the Los Angeles Lakers' practice facility, with a cast of current and former NBA, WNBA, and FIBA players coaching the top 67 high school age campers from around the world, including nine prospects from the different NBA Academies, which is the league's network of elite basketball training centers it has set up around the world. Among the campers is our very own AJ Edu. Portions of the BWB Global Camp will be streamed LIVE on both the Facebook pages of the NBA and FIBA.
Fans will have a chance to get a glimpse of the NBA All-Star Media Day, as the league will be streaming this through mediaday.nba.com.
On the media end, there will be 515 international media members from 44 countries and territories covering NBA All-Star 2018, with ten international television networks and websites from China, France, Greece, Japan, Latin America, the Middle East, Poland, and Spain providing live on-site commentary.
This will also be a special moment for fans in central Asia, Indonesia, Japan, Sweden, Thailand, and Turkey, as eight television networks will be making their first NBA All-Star broadcast remotely.
Indian fans will also get a first, with both the State Farm All-Star Saturday Night and the All-Star Game being broadcast with Hindi commentary.
Those who have NBA League Pass and the NBA App on their mobile devices can partake of the NBA All-Star experience, while NBA TV international will take fans in 138 countries and territories behind the scenes.
Aside from main All-Star events, there is also the NBA All-Star Celebrity Game, presented by Ruffles. Notable participants include Canadian sprinter Andre De Grasse, Milwaukee Bucks co-owner Marc Lasry, actor Michael B. Jordan, and golfer Bubba Watson, among others.
There is a fan vote for the MVPs in the NBA All-Star Celebrity Game (via SMS and Twitter), Mtn Dew Kickstart Rising Stars (via NBA.com, SMS, Twitter), and the All-Star Game (via NBA.com, SMS, Twitter).
A new wrinkle to All-Star Weekend is the NBA G-League Intenational Challenge presented by Kumho Tires. In lieu of the G-League All-Star Game, the NBA G-League USA selection will be facing the Mexico National Team at the Los Angeles Convention Center. Mexico is set to face off against Puerto Rico at Monterrey and travel to Havana to face Cuba during the FIBA World Cup Qualifying. The United States will be calling up players from the G-League to play its matches against Cuba and Puerto Rico at Santa Cruz.
Another new element in All-Star Weekend is the presence of international influencers, as they will participate in the NBA All-Star International Celebrity-Influencer All Access Program. Participants will be receiving behind-the-scenes access to the weekend's festivities.
For starters, the 2018 edition of the NBA All-Star Weekend, which includes the Mtn Dew Kickstart Rising Stars, State Farm All-Star Saturday Night, and the All-Star Game itself, will be shown to fans in over 215 countries and territories, doing so in over fifty languages.
There are fourteen players of international descent who are participating in this special weekend, including the likes of Giannis Antetokounmpo, Joel Embiid, and Al Horford. Most of these players are taking part as members of the Team World in the Mtn Dew Kickstart Rising Stars, which uses a USA vs the Rest of the World format for the fourth straight year.
The ten members of Team World come from nine different countries, with five of them being alumni of the Basketball Without Borders initiative, a collaborative program set up by both the NBA and FIBA.
The five BWB alums are: Embiid (BWB Africa 2011), Lauri Markkanen (BWB Europe 2014 / BWB Global 2015), Jamal Murray (BWB Global 2015), Frank Ntilikina (BWB Europe 2015 / BWB Global 2016), and Dario Saric (BWB Europe 2010).
The NBA is set to conduct its fourth BWB Global Camp at the Los Angeles Lakers' practice facility, with a cast of current and former NBA, WNBA, and FIBA players coaching the top 67 high school age campers from around the world, including nine prospects from the different NBA Academies, which is the league's network of elite basketball training centers it has set up around the world. Among the campers is our very own AJ Edu. Portions of the BWB Global Camp will be streamed LIVE on both the Facebook pages of the NBA and FIBA.
Fans will have a chance to get a glimpse of the NBA All-Star Media Day, as the league will be streaming this through mediaday.nba.com.
On the media end, there will be 515 international media members from 44 countries and territories covering NBA All-Star 2018, with ten international television networks and websites from China, France, Greece, Japan, Latin America, the Middle East, Poland, and Spain providing live on-site commentary.
This will also be a special moment for fans in central Asia, Indonesia, Japan, Sweden, Thailand, and Turkey, as eight television networks will be making their first NBA All-Star broadcast remotely.
Indian fans will also get a first, with both the State Farm All-Star Saturday Night and the All-Star Game being broadcast with Hindi commentary.
Those who have NBA League Pass and the NBA App on their mobile devices can partake of the NBA All-Star experience, while NBA TV international will take fans in 138 countries and territories behind the scenes.
Aside from main All-Star events, there is also the NBA All-Star Celebrity Game, presented by Ruffles. Notable participants include Canadian sprinter Andre De Grasse, Milwaukee Bucks co-owner Marc Lasry, actor Michael B. Jordan, and golfer Bubba Watson, among others.
There is a fan vote for the MVPs in the NBA All-Star Celebrity Game (via SMS and Twitter), Mtn Dew Kickstart Rising Stars (via NBA.com, SMS, Twitter), and the All-Star Game (via NBA.com, SMS, Twitter).
A new wrinkle to All-Star Weekend is the NBA G-League Intenational Challenge presented by Kumho Tires. In lieu of the G-League All-Star Game, the NBA G-League USA selection will be facing the Mexico National Team at the Los Angeles Convention Center. Mexico is set to face off against Puerto Rico at Monterrey and travel to Havana to face Cuba during the FIBA World Cup Qualifying. The United States will be calling up players from the G-League to play its matches against Cuba and Puerto Rico at Santa Cruz.
Another new element in All-Star Weekend is the presence of international influencers, as they will participate in the NBA All-Star International Celebrity-Influencer All Access Program. Participants will be receiving behind-the-scenes access to the weekend's festivities.
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