To raise the proceeds, the NBA Stores conducted a retail promotion from August 10 to September 13, allotting a portion of the sales of the NBA name and number t-shirt sales for the Knowledge Channel's activities for the students of the Yapak, Talaga, and Roman Tantiangco Elementary Schools in Morong, Rizal. Said proceeds will be used to fund multimedia learning resources and teacher workshops for the three schools.
The symbolic turnover took place last November 11 at the Glorietta branch of the NBA Store, with NBA Philippines Managing Director Carlo Singson and IATC VP of Marketing Bea Lim presenting the check to KCFI Head of Access Doris Nuval.
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