Arsenal renews partnership with TCL

Arsenal x TCL

TCL has expanded its current partnership with Premier League side Arsenal, turning its ongoing deal into a multi-year global agreement.

From its ongoing relationship through a regional collaboration since 2003, which is based on their respective shared values of progress, innovation, and excellence, it has since evolved into becomes the club's Official Global Consumer Electronics Partner, strengthening its connection with supporters across international markets.

Previously working together as regional partners with an emphasis towards the United Kingdom, the Middle East, and Africa through content and supporter engagement, the evolution into a Global Partner takes the brand towards new markets, expanding its relationship with Arsenal supporters worldwide.

The partnership is set to provide additional storytelling, which was in place through the Inspire Greatness activation, which encompasses both its men's and women's teams, with the latter fresh from claiming the UEFA Women's Champions League. England international Bukayo Saka has also been named as a TCL ambassador.

In addition, Live from N5, Arsenal's flagship matchday show, will integrate TCL product integration.

Among the notable events the partnership has produced are:

Two digital video commercials: "Go Big with TCL" featuring Saka, Gabriel Jesus, and Mo Elneny for the TCL XL TV series, and "Inspire Greatness" featuring Mikel Merino, Declan Rice, and Ben White.

A meet and greet session in Dubai during warm-weather training for TCL customers and Arsenal supports

Arsenal legend and former French international Robert Pires' appearance at the TCL trade exhibit at the 2023 edition of IFA Berlin, the world's largest home innovation and tech event.

Arsenal legend Martin Keown's appearance at TCL's regional product launch in Turkey last year.

For the upcoming preseason, the men's first team is set to travel to Singapore and Hong Kong, with the latter happens to be where TCL's global headquarters is located.

In announcing their updated partnership, Arsenal Chief Commercial Officer Juliet Slot shares, "We are immensely proud of our work with TCL, which has laid the foundation for a new chapter in our relationship and is a testament to our collaboration and shared values. As our new Global Partner, we look forward to continuing this successful relationship, working together to achieve our goals, with our supporters at the heart of everything we do together."

On TCL's end, Chief Executive Officer Peter Chen adds, "We are proud to elevate our partnership with Arsenal to a global level, marking a significant milestone for TCL. This expanded alliance reflects our shared ambition to lead through excellence, innovation, and passion.

As a brand committed to shaping the future of smart living, this global partnership allows us to strengthen our connection with fans worldwide and deliver immersive experiences that unite the power of technology with the spirit of sport. We look forward to building a lasting legacy together that inspires greatness across every corner of the world."