Thursday, December 10, 2020

FIBA reveals logo for 2023 World Cup

FIBA 2023 World Cup logo. #DontMissABeat

In line with the #DontMissABeat campaign, FIBA revealed its official logo for the 2023 Basketball World Cup this past Friday.

Three elements are being emphasized in the logo: a heart, the Naismith Trophy, and the year 2023.

The sideways heart symbolize the passion for the game. It also happens to be the main battlecry for the Philippines in sporting competition as "PUSO."

The presence of the Naismith Trophy, which is given to the FIBA World Cup champion, represents the dream of all the participating teams in the competition.

The number 23 represents 2023, the year the next FIBA World Cup takes place, to be hosted in multiple countries for the first time: the Philippines, Japan, and Indonesia.

All three co-hosts exhibit a strong passion for the sport of basketball, something the new 2023 FIBA World Cup logo embodies as it brings together millions of fans, with their millions of hearts beating as one.

FIBA Central Board member and Samahang Basketbol ng Pilipinas Chairman Emeritus Manuel V. Pangilinan shares, "We Filipinos are all proud to be a part of this important milestone in basketball, together with Japan and Indonesia."

He adds, "The Philippines look forward to extending our brand of hospitality to the participating teams, to the world congress delegates, and to the many visitors expected to come - true to the essence of the logo we are launching today - a heart, the puso of the Filipino. Our Philippine President Rodrigo Roa Duterte expressed his support to make the FIBA Basketball World Cup 2023 an unqualified success and said, '[we want to] turn this event into a proud and dignified moment for our country."

Japan Basketball Association President Yuko Mitsuya says, "We are very pleased to be part of the launch of the FIBA Basketball World Cup 2023 official logo. For the first time in history, the tournament will be hosted by three countries. We will continue to work together with FIBA, the Philippines, Indonesia and the city of Okinawa to create a moment where basketball fans from all around the world will feel their hearts beat together and share the excitement of the game of basketball."

Indonesian Basketball Association (PERBASI) President Danny Kosasih adds, "The official logo launch is the first exciting step of many for all three host nations, for FIBA and basketball fans worldwide. The logo certainly represents all three host nations' spirit of uniting and working together with the same heartbeat to deliver the best basketball experiences that fans could ever have. On this special occasion, we would also like to ask basketball fans around the world to be part of this extraordinary event by taking part in the #DontMissABeat campaign. Join us and be part of this historic event."

FIBA Secretary-General Andreas Zagklis says, "This is a very exciting milestone. The distinctive FIBA Basketball World Cup 2023 logo symbolizes our love for the game, which is shared by the organizing committees and FIBA, and it also represents the vision and passion of the event that brings together, for the first time, three host countries."

The 2023 iteration of the FIBA World Cup will take place from August 25 to September 10, 2023, with Manila, Okinawa, and Jakarta acting as hubs for the Group Phase. Manila then becomes the main host for the Final Phase. For these seventeen days, all three nations will be sharing the passion and dream, creating three times the amount of energy and excitement.

Qualification for the tournament is set to commence in the November 2021 window, and will last until February 2023. Around 80 teams are expected to fight for a place in the Group Phase, which offers 32 slots, which already includes the ones allocated to hosts Philippines and Japan, as well as to Indonesia, provided their team meets FIBA's specified criteria. 

The unveiling of the logo is merely the latest attempt by FIBA to jumpstart their "Don't Miss a Beat" campaign, which has the objective of ensuring that the basketball community remains united and active for the next few months.

Said campaign is also encouraging fans everywhere to have fun with the music beats linked to basketball on their respective social media channels via the hashtag #DontMissABeat. To help foster that, expect national team members from the co-hosts to get involved over the next few weeks.

It will also use the federation's social media platforms (Facebook, Twitter, Instagram, YouTube, TikTok, Weibo, and WeChat) in conveying said message.

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