The biggest global sports media property in Asian history is set for
additional expansion.
ONE Championship added to its portfolio with its new strategic partnerships,
with tech firms HP, Intel, Logitech, and Xiaomi being roped in to help
leverage multiple ONE content stacks and platforms, including ONE
Championship's assets in mixed martial arts and eSports, as well as ONE
Studios. It will also include the upcoming The Apprentice: ONE Championship
Edition.
ONE Championship Chairman and CEO Chatri Sityodtong shares, "The announcement
of these partnerships is a testament to our team’s exceptional work alongside
global brands to solve their marketing and business needs. We believe that by
harnessing the power and reach of our content stacks and platforms, brands can
benefit from engaging with our millions of fans across the globe."
Xiaomi's President of International Shou Zi Chew adds, "As Xiaomi continues to grow its presence globally, we are thrilled at this
opportunity to partner with ONE Championship - a world-class sports property.
This major initiative will provide a valuable platform to cross-pollinate the
fanbase of ONE Championship with Mi Fans around the world. Through this, we
can work in tandem to grow a shared passion for Xiaomi’s amazing products and
sports, further ignite dreams, inspire nations, and change the world through
real-life superheroes."
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