Friday, December 14, 2018

ONE Championship seals partnership with Turner Sports for US broadcast

ONE Championship headed to TNT
In a deal to further expand its broadcast reach, ONE Championship and Turner Sports have entered into a three-year partnership. Such a partnership, assisted by Evolution Media, will allow the former to distribute its live event coverage in the United States through the latter, via B/R Live and TNT.

B/R Live, which is Turner's live sports streaming service, will serve as the primary destination for live ONE Championship coverage, starting January 19. It will also distribute shoulder programming that would complement the coverage of said live event.

TNT, on the other hand, will televise at least twelve one-hour taped re-airing of ONE Championship events yearly for the duration of the partnership.

Turner Sports President Lenny Daniels shares, "ONE Championship is one of the most popular mixed martial arts organizations in the world, with a high concentration of passionate, millennial fans that make it a perfect fit for B/R Live and TNT." He adds, "We will leverage every opportunity within our portfolio to partner with ONE Championship and help further expand its footprint in the U.S."

ONE Championship Chairman and CEO Chatri Sityodtong chimes in, "We are thrilled to partner with Turner Sports, a truly iconic industry leader of premium sports content, to bring authentic, world-class martial arts action to American fans. As the Home of Martial Arts, ONE Championship has a simple formula of values, heroes, and stories that have resonated deeply across the globe. We look forward to showcasing the greatest martial artists in the world."

The move is the latest in a series of aggressive plays by ONE Championship to get headlines in the mixed martial arts space, made notable with the addition of American talent into its roster the past couple of months, namely Eddie Alvarez, Demetrious Johnson in October and Sage Northcutt in November.

2019 is set to be a huge year for ONE Championship as it is set to have 24 events scheduled.

For further updates on ONE Championship, one can check out www.onefc.com for more details.

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