Friday, September 16, 2016

2nd Gatorade Run launched

Gatorade Run is back!

After a successful launch late last year, the world's number one sports drink will enter into a partnership with RunRio to set up the 2016 Gatorade Run.

Slated to take place on November 27 at the SM Mall of Asia grounds in Pasay City, runners will once again have the option to either go 11km or 22km.

Over six thousand runners registered in the inaugural edition, where Immuel Camino topped the 11k edition at over 36.5 minutes and Jackson Chirchir topped the 22k edition at over 73.5 minutes.

There were hydration stations that were dotted all across the route, where participants got pre-race hydration drinks, a post-race hydration test area where finishers can instantly learn their hydration status. In addition, a warm-up area was established for those who want to prepare themselves for the run or to cool down after it.

Gracing the occasion last year to support the runners were select Gatorade Ambassadors like Jeron Teng, Jaja Santiago, Chris Banchero, Jett Manuel, and Ara Galang.

The 2016 edition promises to be more exciting, while still emphasizing the important of hydration before and after the race. Pepsico Philippines Marketing Manager for Hydration Tony Atayde says, "Gatorade is a global leader in sports performance and we'll definitely bring that expertise to the run. Learning the benefits of proper hydration is crucial for runners and we look forward to reinforcing that message through the Gatorade Run." He adds, "We're excited to show runners how, whether in sports hydration or a unique consumer experience, NOTHING BEATS GATORADE."

Registration for the 2016 Gatorade Run already started last September 12, with the details already available here.

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