![]() |
| Jordan Clarkson vs Dylan Harper |
This season's edition of the Emirates NBA Cup produced its highest-ever total for engagements, impressions, and views on its various social media platforms (Facebook, Instagram, TikTok, X, and YouTube) since introducing the tournament in 2023:
4.8 million engagements (four times increase from last season)
119 million impressions (doubled from last season)
52.9 million video views (seven times increase from last season).
Of course, the Philippines and its love and appetite for basketball and the NBA drove the spike, reaffirming the league's view of the country as a vital hub for league's storytelling and engagement.
Based on contest posted at the NBA Philippines' social media channels on Facebook, TikTok, and X, Filipinos produced 4.2 million engagement (88% of total), 106 million impressions (89% of total), and 45.3 million views (86% of total)
With the matchup featuring two players with Filipino roots in Jordan Clarkson and Dylan Harper, the NBA Cup Final naturally had a local relevance to it.
NBA Philippines' reel that featured the 2021 Sixth Man of the Year winner generated 4.6 million impressions and reached 100% of NBA Philippines' followers.
Meanwhile, the reel that featured both Clarkson and Harper, the second overall pick in this year's NBA Draft generated 390 thousand impressions.
Clarkson in the win finished with fifteen points, including three triples, while adding a couple of rebounds, a steal and a block. Harper, on the other hand, led the Spurs in scoring with twenty-one markers, including five triples, as well as grabbed seven boards.





